Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...
View articleOnly 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....
View articleBusinesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...
View articleWe have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...
View articleNew research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend onlin...
View articleMore and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or ...
View articleA major life event offers insights into how to provide a better foundation for building a behavioral plan. Read More...
View article'Tis the season to be speculating on the all-important Q4 strategy. Marketers who spend differently (not just more) may win the game. What to do now t...
View articleMobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Read More...
View articleWe have a chance to shape consumer behavior rather than simply monitor and react to it. Read More...
View articleNew research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey. Read More...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleA picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render co...
View articleNine sound bites for improving social marketing effectiveness. Part four in a series. Read More...
View articleFour tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...
View articleFour ways to improve audience engagement and retain subscribers. Part two in a series. Read More...
View articleAlmost three-quarters of people responding to a survey said they're aware of behavioral targeting, though far fewer know it by that name. Read More...
View articleFrom a consumer perspective, behavioral targeting should feel like finding a five-dollar bill on the street. Read More...
View articlePLUS: Nike’s Amazon U-Turn Read More
View articleAt Shoptalk 2025, Roblox’s Winnie Burke showed how digital identity is becoming a driver of real-world purchase intent. From a $20K virtual necklace t...
View articleAs Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strateg...
View articleNeuromarketing is revolutionizing marketing by using brain science to understand what makes consumers tick. It leverages cool tech to optimize ads, we...
View articleOne of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journey...
View articleUnpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...
View articleThe cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...
View articleHow a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
View articleOne-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...
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