Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
View articleRecent research has revealed that millennials are sharply divided from other generations in their perceptions of the relevancy of advertising. Read Mo...
View articleDirect communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...
View articleCracking “the shopper genome” is key to revenue increase, advises consulting firm McKiney in a recent blog post. Read More...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleYou can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...
View articleThe boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a s...
View articleTech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...
View articleFollowing both Facebook and Pinterest who have worked with Shopify to expand their e-commerce capabilities - most noticeably in the form of a buy butt...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleNext week, the IAB is releasing a statement each day clarifying its position on one of the five biggest issues facing digital advertising through the ...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleIn addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...
View articleA new study has found that view through rate is now the priority for UK advertisers when establishing campaign objectives, with 50% of U.K advertisers...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleEmail customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...
View articleCreating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...
View articleSuccessfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...
View articleFacebook’s data team has discovered the most popular ways to laugh online, and found that whether you ‘haha’, ‘hehe’ or ‘lol’ can depend who you are. ...
View articleGoogle was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...
View articleJust in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...
View articleSearchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...
View articleTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...
View articleSmartphones have overtaken laptops as the most popular devices for going online in the UK, according to research by Ofcom. Read More...
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