The Vine campaign offers what the brand hopes is more shareable content. Read More...
View articleA new report analysing Google's universal search results has revealed that video is the most hunted for piece of media on the internet, highlighting a...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleAlthough Twitter has recognised there is no set formula to how videos go viral, its UK Research team recently analysed 3 massively popular recent vide...
View articleAOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...
View articleYouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleTo guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...
View articleThe brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleUsing videos is becoming increasingly important in the world of digital marketing. Read More...
View articleA new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleThe Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has b...
View articleThe embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public conten...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleWith new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Read More...
View articleThe cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...
View articleBrands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...
View articleClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about...
View articleClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how...
View articleClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consu...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleSaatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo f...
View articleAndrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital...
View articleCoca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marke...
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