The Office Pool: 2004 Edition
Analytics

The Office Pool: 2004 Edition

23y Mark Sakalosky

The Office Pool: 2004 Edition

Test your prognostication skills on 10 hot topics. Read More

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Lycos Europe, Overture Expand Deal, Involve Yahoo!
Media

Lycos Europe, Overture Expand Deal, Involve Yahoo!

23y Pamela Parker

Lycos Europe, Overture Expand Deal, Involve Yahoo!

Google and Espotting fail to nose in on Lycos Europe's search pages. Read More...

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Kia Goes Online to Battle "Budget" Stereotype
Media

Kia Goes Online to Battle "Budget" Stereotype

23y Janis Mara

Kia Goes Online to Battle "Budget" Stereotype

The Korean carmaker uses the Internet to build the foundation for an offline blitz. Read More...

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Understand Search Results Pages
Search

Understand Search Results Pages

23y Shari Thurow

Understand Search Results Pages

Understanding how search engines display results is crucial to a successful campaign. Read More...

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NetRatings Goes Down Under to Expand Site Analytics
Media

NetRatings Goes Down Under to Expand Site Analytics

23y Pamela Parker

NetRatings Goes Down Under to Expand Site Analytic...

The American company springs for Aussie measurement firm RedSheriff. Read More...

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Spam Suit Highlights Need to Police Affiliates
Media

Spam Suit Highlights Need to Police Affiliates

23y Janis Mara

Spam Suit Highlights Need to Police Affiliates

Marketers accused of spamming blame a rogue affiliate. Read More...

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Google Extends AdSense Overseas
Media

Google Extends AdSense Overseas

23y Pamela Parker

Google Extends AdSense Overseas

The search player expands its contextual advertising program to smaller, niche publishers in five new markets. Read More...

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Customer-Focused Excellence
Analytics

Customer-Focused Excellence

23y Bryan Eisenberg

Customer-Focused Excellence

Bryan's holiday gift to you: secrets from his recent retail site study. Read More...

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Watching SEM Dials and Gauges
Paid Search

Watching SEM Dials and Gauges

23y Kevin Lee

Watching SEM Dials and Gauges

The metrics, online and off-, you must consider for your SEM campaign. Read More...

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Target Spam: NY AG, Microsoft File $38M Suits
Media

Target Spam: NY AG, Microsoft File $38M Suits

23y Ryan Naraine

Target Spam: NY AG, Microsoft File $38M Suits

UPDATE: The allies launch a massive legal offensive against a spam network allegedly responsible for sending more than 250 million junk e-mails daily....

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Ah-ha.com Adopts New Moniker
Media

Ah-ha.com Adopts New Moniker

23y Zachary Rodgers

Ah-ha.com Adopts New Moniker

The search listings provider renames, re-brands and 'Enhances' itself overall. Read More...

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Google's Frequent Searcher Program
Search

Google's Frequent Searcher Program

23y Chris Sherman

Google's Frequent Searcher Program

Neither affinity program nor market research. Yet somehow, Google's new counter tool is a search awareness benchmark. Read More...

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Paid Search Listings Unrecognizable to Some
Ad Industry Metrics

Paid Search Listings Unrecognizable to Some

23y Robyn Greenspan

Paid Search Listings Unrecognizable to Some

While one study found that searchers couldn't distinguish between paid and organic results, other research saw whopping conversion rates from paid lis...

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Bumps in the Sales Road, Part 1
Analytics

Bumps in the Sales Road, Part 1

23y Melaney Smith

Bumps in the Sales Road, Part 1

Customers are hitting bumps along the online purchasing path. How to smooth the road. Read More...

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Bush Signs Can Spam Bill
Media

Bush Signs Can Spam Bill

23y Roy Mark

Bush Signs Can Spam Bill

UPDATE: With the stroke of the president's pen moving the legislation into law Tuesday, e-mail marketers will have to complywith new opt-out measures....

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Autoresponder Renaissance
Email

Autoresponder Renaissance

23y Paul Soltoff

Autoresponder Renaissance

Dust off that autoresponder. Paul's got a new use for it. Read More...

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Is Your Computer Sending Spam?
Marketing

Is Your Computer Sending Spam?

23y Sean Carton

Is Your Computer Sending Spam?

Spam isn't just about corporate networks and productivity anymore. Now it's personal. Read More...

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Execs & Accounts for December 15, 2003
Media

Execs & Accounts for December 15, 2003

23y Zachary Rodgers

Execs & Accounts for December 15, 2003

PointRoll hires two former DoubleClick execs; Bally Total Fitness hires Webmaster, names interactive firm for new initiatives; Vaybee.com AG renews wi...

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aQuantive Acquires Go Toast
Media

aQuantive Acquires Go Toast

23y Pamela Parker

aQuantive Acquires Go Toast

UPDATE: The company's ad technology division, Atlas DMT, will incorporatetools to serve the hot paid search market. Read More...

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Google Adds Package Tracking
Media

Google Adds Package Tracking

23y Ryan Naraine

Google Adds Package Tracking

The Web search giant goes digging for information on FedEx or UPS parcels. Read More...

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Be of Good Cheer
Media

Be of Good Cheer

23y Rob Graham

Be of Good Cheer

Words for marketers (and everyone else, for that matter) to live by. Read More...

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Overstock.com Drops Suit Against Claria
Media

Overstock.com Drops Suit Against Claria

23y Susan Kuchinskas

Overstock.com Drops Suit Against Claria

In the face of a series of judgments for WhenU, the deep discount e-tailer drops its suit against the maker of the Gator desktop adware. Read More...

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FTC Imposes $1M Bonds on Spam Hustlers
Media

FTC Imposes $1M Bonds on Spam Hustlers

23y Roy Mark

FTC Imposes $1M Bonds on Spam Hustlers

Florida men settle charges that they sold thousands of completed loan applications to third parties without consumers consent. Read More...

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Wireless Watch for December 11, 2003
Media

Wireless Watch for December 11, 2003

23y Zachary Rodgers

Wireless Watch for December 11, 2003

FTS Wireless launches mobile marketing firm; Panasonic deploys MMS campaign in U.K.; m-Qube hires Clements to lead Canadian charge. Read More...

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Walking the Walk
Actionable Analysis

Walking the Walk

23y Larry Everling

Walking the Walk

Larry talks Web audience measurement philosophy with Peter Daboll, president of comScore Media Metrix. Read More...

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Strategy in Action: A Wrap-Up
Email

Strategy in Action: A Wrap-Up

23y Kathleen Goodwin

Strategy in Action: A Wrap-Up

A collective critique, with some of the most effective e-newsletter practices. Read More...

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Execs & Accounts for December 10, 2003
Media

Execs & Accounts for December 10, 2003

23y Zachary Rodgers

Execs & Accounts for December 10, 2003

ValueClick names a general manager for its combined Be Free/Commission Junction subsidiary; DoubleClick's SiteAdvance snags a clothing retailer; i-Fro...

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FindWhat Raises Guidance for 2003
Media

FindWhat Raises Guidance for 2003

23y Susan Kuchinskas

FindWhat Raises Guidance for 2003

The search player says the fourth quarter has been booming. Read More...

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