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View articleIn addition to the official Star Wars site, both content partners launch micro-site promotions. Read More...
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View articlePontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. R...
View articleThe hallmark of great marketing may soon be the illusion that marketing doesn't exist at all. Read More...
View articleEyeWonder restructures sales; MMA adds to board; Zedo wins clients. Read More...
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View articleA partnership between a pizza chain and an online gaming property demonstrates how in-game advertising is poised to come into its own. Read More...
View articleThe company aims to boost usership and serve more locally-targeted ads. Read More...
View articleThe multimedia campaign speaks to teens in their own language. Read More...
View articleThe mobile player is joining forces with an online ad technology firm. Read More...
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View articleA campaign mobile component right now can generate more than a little buzz. If you're targeting youth, here's why, along with tips for getting started...
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