AOL, Microsoft Close to a Deal?
Media

AOL, Microsoft Close to a Deal?

21y Rebecca Lieb

AOL, Microsoft Close to a Deal?

According to a report in the New York Times today, Time Warner will most likely not sell a stake in AOL or sell the business outright, but will strike...

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Yahoo! Expands Publisher Network
Media

Yahoo! Expands Publisher Network

21y Rebecca Lieb

Yahoo! Expands Publisher Network

Yahoo! is expanding its beta Publisher Network contextual ad program -- a few of us at ClickZ received invitations to sign up today Read More...

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Why Traffic and Analytics Matter to Media Buyers
Media

Why Traffic and Analytics Matter to Media Buyers

21y Hollis Thomases

Why Traffic and Analytics Matter to Media Buyers

Tools to use for better online media buying and planning. Read More...

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Search Marketing Will Move to Phone, TiVo, iPod
Media

Search Marketing Will Move to Phone, TiVo, iPod

21y Zachary Rodgers

Search Marketing Will Move to Phone, TiVo, iPod

SEM and SEO have only begun their conquest of environments beyond the Web browser, according to Danny Sullivan. Read More...

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Craigslist for "The MySpace Generation"
Media

Craigslist for "The MySpace Generation"

21y Pamela Parker

Craigslist for "The MySpace Generation"

Does this look familiar? To me, it's eerily reminiscent of Craigslist , and it also brings to mind all of the other classifieds plays in the works: Go...

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Search Engine Reps: Friend or Foe?
Search

Search Engine Reps: Friend or Foe?

21y Shari Thurow

Search Engine Reps: Friend or Foe?

A few keyword phrases directed at less-than-ethical ad reps from the major search engines. Read More...

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Questions for Garry Wiseman, 'Fremont' Product Manager
Media

Questions for Garry Wiseman, 'Fremont' Product Manager

21y Zachary Rodgers

Questions for Garry Wiseman, 'Fremont' Product Man...

The product shepherd for Microsoft's classifieds talks about socially-driven listings and the origins of the software giant's entry. Read More...

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The Sudden iTV Revolution
Marketing

The Sudden iTV Revolution

21y Gary Stein

The Sudden iTV Revolution

After a decade's worth of talk, is the iTV revolution upon us? Read More...

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AOL Launches Mobile Search
Media

AOL Launches Mobile Search

21y Kevin Newcomb

AOL Launches Mobile Search

Pay-per-click and pay-per-call ads are distributed through the mobile channel. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 1
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 1

21y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part one of a six-part series. Read More...

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YellowPages.com Launches as Potent Local Search Player
Media

YellowPages.com Launches as Potent Local Search Player

21y Zachary Rodgers

YellowPages.com Launches as Potent Local Search Pl...

The AT&T/BellSouth venture is made over as a huge reach vehicle in the IYP space. Read More...

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Microsoft Tests Classified Format
Media

Microsoft Tests Classified Format

21y Enid Burns

Microsoft Tests Classified Format

Microsoft is conducting an internal beta of a new classifieds offering that will allow users to choose their own audience. Read More...

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Execs & Accounts for November 30, 2005
Media

Execs & Accounts for November 30, 2005

21y Zachary Rodgers

Execs & Accounts for November 30, 2005

Times promotes Racer to VP of sales; CondéNet secures Avenue A | Razorfish; Google names Mather to board. Read More...

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HBO Sets Good Gifters Apart from the Bad
Media

HBO Sets Good Gifters Apart from the Bad

21y Enid Burns

HBO Sets Good Gifters Apart from the Bad

An Atmosphere BBDO campaign for HBO Video aims to bring back the good gift this holiday season. Read More...

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Marchex Adds Pay-Per-Call
Media

Marchex Adds Pay-Per-Call

21y Zachary Rodgers

Marchex Adds Pay-Per-Call

The pay-per-call news continues to flow Read More

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AdWords vs. adCenter: The Personalization Factor
Search

AdWords vs. adCenter: The Personalization Factor

21y Mike Grehan

AdWords vs. adCenter: The Personalization Factor

In Shanghai, Mike finds what may be Google's Achilles heel. Read More...

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New Firm to Consolidate Local Media Buys
Media

New Firm to Consolidate Local Media Buys

21y Zachary Rodgers

New Firm to Consolidate Local Media Buys

Centro wants to be the place to go for local media buys online. It's already secured nearly ten million in commitments for 2006. Read More...

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A Well-Balanced Linking Strategy
Search

A Well-Balanced Linking Strategy

21y P.J. Fusco

A Well-Balanced Linking Strategy

The tools, and the strategies, for successful link building. Read More...

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Back Into Pajamas
Media

Back Into Pajamas

21y Rebecca Lieb

Back Into Pajamas

They wore the corporate name for a little over a week, but newly launched blog and news network Open Source Media (OSM) has slipped back into its paja...

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RSS on the Rise
Marketing

RSS on the Rise

21y Mark Kingdon

RSS on the Rise

There's no end of ideas when it comes to combining RSS with marketing. Read More...

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Will AJAX Scrub IAB Impression Guidelines?
Marketing

Will AJAX Scrub IAB Impression Guidelines?

21y Eric Picard

Will AJAX Scrub IAB Impression Guidelines?

Digital advertising changes incredibly fast. Has AJAX already made the IAB's impression guidelines obsolete? Read More...

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The Legality of Links
Email

The Legality of Links

21y Jeanne Jennings

The Legality of Links

Could links in your e-mail newsletter become a legal issue for your business? Read More...

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Search Usage Spikes As A Daily Online Habit
Audience

Search Usage Spikes As A Daily Online Habit

21y Enid Burns

Search Usage Spikes As A Daily Online Habit

The use of search grows as technology improves search engines and Internet access. Read More...

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How to Cope With SEM Staffing Shortages, Part 1
Paid Search

How to Cope With SEM Staffing Shortages, Part 1

21y Kevin Lee

How to Cope With SEM Staffing Shortages, Part 1

There are more job listings than there are SEM professionals to fill them. You need the right staff, trained and up to speed. Part one of two. Read Mo...

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Execs & Accounts for November 18, 2005
Media

Execs & Accounts for November 18, 2005

21y Zachary Rodgers

Execs & Accounts for November 18, 2005

Google gets more international; Yahoo! hires researcher; and IndustryBrains inks new clients. Read More...

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Thinking Outside the TV Box
Media

Thinking Outside the TV Box

21y Ian Schafer

Thinking Outside the TV Box

Five ways to translate TV advertising paradigms to the online channel. Read More...

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Paper Boy Delivers Pizza
Media

Paper Boy Delivers Pizza

21y Rebecca Lieb

Paper Boy Delivers Pizza

PointRoll's betting on the fact that it's not just the IT guys who can be bribed with pizza Read More...

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Execs & Accounts for November 16, 2005
Media

Execs & Accounts for November 16, 2005

21y Zachary Rodgers

Execs & Accounts for November 16, 2005

Scripps promotes Peterman to SVP of interactive media; Advertising.com promotes Stirratt to lead all ad sales; Atmosphere BBDO names an ECD. Read More...

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