Before you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, ...
View articleLast week Janet and Nancy issued a challenge to the Internet advertising industry to clean up the use of our language, clarify definitions, and get so...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleForget banner ads, text links and click-throughs. A new start-up Internet firm, eTour.com, promises advertisers itwill deliver people directly to thei...
View articlePeople like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...
View articleIt's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...
View articleMichael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...
View articleWith spring in the air (somewhere), our thoughts tend to scatter (despite the workload). So to help us stay focused, Len surveys some of the sharpest ...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleFear has been central to the seller/buyer relationship for a long time. The salesperson who never calls back after the sale in case the customer is di...
View articleIn the beginning there was the word, and the word was called hypertext, and the word was good enough for those who used the web. But as time went on, ...
View articleThe shift to e-business has brought with it a new expectation: e-fulfillment. In the e-business world, prospects and customers will expect to get thei...
View articleWhen David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...
View articleAffiliate programs are cropping up everywhere. No longer just a dot-com phenom, even traditional dirt-world retailers are getting into the act. In fac...
View articleSean tells a cautionary tale about what happens when the pace of change overtakes us, flipping what we thought we knew upside down and changing all th...
View articleHappy New Year! If you're reading this, it means that your computers haven't gone kablooey from the no-show Y2K bug, and that's a good thing. Were any...
View articleNow that the season has passed, it's time to deal with the hangover. For Internet retailers, or e-tailers, the party was an orgy of ad buys that sent ...
View article'Tis the season, right? Yuletide carols sung by a fire, chestnuts roasting, jolly old elves, Christmas trees, stockings hung by the chimney... all tha...
View articleBig media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...
View article"Even though I walk through the valley of the shadow of death, I fear no evil; for thou art with me; thy rod and thy staff, they comfort me." (Psalms ...
View articleA while back, Darian wrote about the "Viral Value" concept, and people wrote wanting to know more about it. After all, online marketers would do well ...
View articleGreg and Emily decided to check out the hype behind WebVan. They wanted to give this newfangled home delivered groceries concept a try. Never mind, Em...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleHere's a difference between big business and small business online. And an opportunity. Online buyers like the idea of connecting with a real person w...
View articleSome of y'all wrote critically concerning Dana's reports last week from Internet World in New York. He was accused of being negative, even cynical. A ...
View articleTom bumped into an old buddy at a conference last week. He asked Tom an interesting question. "If there's one single thing you hope every reader takes...
View articleSean's been on vacation, tooling around Northern California over routes 1 and 101 near San Francisco, looking at a lot of billboards. They aren't much...
View articleThe most interesting speech at the Forrester New Media and Marketing conference in New York last week came last. From Excite@Home President George Bel...
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