"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleThere is a major dilemma facing online advertising right now because there is no consensus, and no policy dictating the metrics of online advertising....
View articleAtlanta-based Net.B@nk launched anexpanded marketinginitiative for 1999 that includes public relations, strategic marketing andonline and off-line adv...
View articleWhen Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...
View articleNew York City-based Fox MarketWire, an investor andbusiness news site, and Lincoln Mercury announced a cross-media advertisingcampaign promoting the n...
View articleBoca Raton, FL-based ad network WebConnect launched the WebConnect Interactive Site Evaluator (WISE), enabling Web site owners that accept advertising...
View articleThis week, Deborah Kania rolls up her sleeves and really gets down and dirty with the profiling techniques online marketers can use to collect valuabl...
View articleIt was the year of e-commerce for many, the pundits say. And no one knows that better than Amy Strycula, who bought every single item on of her holida...
View articleIf you are not establishing systems and procedures to respond instantly and intelligently to Internet inquiries and orders, better make it one of your...
View article"Why do so many brains turn to mush when they sit down to build a company web site?" queries Nick Usborne. He answers that question pretty effectively...
View articleLet's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleOn the web, the potential for advertising is everywhere. So says Janet Ryan...a career veteran of the advertising/media business. If advertising is an...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleIf you have a web site and wish to communicate clearly, Nick Usborne has some advice: Keep it simple. Don't say "amicable" when you mean "friendly." D...
View articleHow good are we at welcoming newcomers to the internet? Yes, we have those "First Time Visitors" buttons on our sites. But we could do a whole lot bet...
View articleWebstakes , a prizeand savings club, recently launched iDialog, an e-commerce promotionsservice designed to help companies build long-term relationshi...
View articleTo be still facing the question of how to make advertising work after four years and billions of dollars might just mean it's time to entertain a pain...
View articleThanksgiving is behind us now, launching us officially into the "Holiday Shopping Season. Read More...
View articleThe World Chambers Network in Parislaunched e-Club, an interactive online marketing service designed to providechamber members with targeted, global m...
View articleEidos Interactive is planning amulti-million dollar integrated campaign for the launch of a computer game"Tomb Raider III: The Adventures of Lara Crof...
View articlePermission marketing company Yoyodyne said it establisheda partnership with Fast Company Magazine to create anonline business-to-business marketing pr...
View articleProcter & Gamble executive Denis Beausejourencouraged attendees at the @d:tech conference in Chicago to "step out of thebox" and realize the full ...
View articleSanta Clara, CA-based Autoweb.com , an online car buying service,will become the exclusive auto classifieds provider on CBS Sportsline. Read More...
View articleAOL Studios launched Digital City New York with backing from advertisers thatinclude American Express, Barnes & Noble, Bloomingdale's, Omnipoint andUn...
View articleMenlo Park, CA-based Interactive auction site ONSALE Inc. signed an exclusive, multi-levelsponsorship agreement with ZDNet. Read More...
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