A buyout -- and potentially more -- looms for the Alley shop. Read More...
View articleAn interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...
View articleIn the mobile world, the line between phones and PDAs is starting to blur. Find out why the Sendo Z100 Smartphone, code-named "Stinger," is the next-g...
View articleThe General Social Survey by Statistics Canada found that 13 million Canadians, or 53 percent of those aged 15 and over, used the Internet at home, at...
View articleThe ad agency group is giving more signs that it wants to change its relationships with its affiliated, troubled i-shops. Read More...
View articleAgency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approa...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleWhy aren't traditional advertisers enjoying the effectiveness and cost benefits of online ads? A lot has to do with their ad agencies. Clients need a ...
View articleThe Internet Advertising Bureau says ad agencies and media planners like its new ad types. Read More...
View articleThe seminal "Ogilvy on Advertising" suggested some simple steps for the best way to hire an advertising agency. But decades have passed since then. Ch...
View articleThe e-business player has been involved with the Internet since the 60's, and wants the public to know it -- in spite of a name change and rebranding ...
View article"That which has been is what will be, that which is done is what will be done..." Yet not all songs are written, not all brand names are taken, and no...
View articleThe e-consultant has landed its digital TV ship in the United States. Read More...
View articleA new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleWant to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...
View articleWhat happens when movies and the Internet collide? Big money, film studios hope. Ever since the Web-driven success of "The Blair Witch Project," studi...
View articleAs e-commerce begins to trickle down to Generation Y, a clear division is forming along gender lines. According to Harris Interactive, boys are more l...
View articleAgency hiring patterns in this industry change faster than the price of corn during October harvest. It's either boom or bust. Here's how to find a go...
View articleWhile there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...
View articleThe i-shop topped lowered analyst estimates for its fourth-quarter and 2000 performance, but gave darker guidance for the quarter ahead -- as have man...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articlePositioned between the media andtechnology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mot...
View articleProducing commercials for the Internet has been a dicey proposition. But under recently established rules of engagement, agencies may have a bargain o...
View articleCan you still get the support you need to make your dot-com business idea a reality? If you're like Skip Van Winkle, Dana says, Yes -- but it might co...
View articleThe technology is here, and convergence is going to happen. What marketers need to do now is figure out how to use it. Read More...
View articleAgency.com is providing a wide array of services to DirecTV, including customer access to account information and online bill payment. Read More...
View articleMany marketing departments and service providers are still trying to digest the web. Convergence will only add more options to the menu. Are you ready...
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