Episode 10 with Andrew Campbell How marketing can drive the technology agenda We talk to Andrew Campbell about customer relationship marketing, and h...
View articleThe way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can be equated to the...
View articleClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleOne of the major hallmarks of digital marketing is how fast it moves. Facebook got to 500 million users in under six years; Snapchat’s video views are...
View articleHow can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...
View articleBefore Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...
View articleEcommerce checkouts are where much of the action happens for retailers, so which sites do this well and which need to improve? With contributions fro...
View articleWhere’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for ...
View articleIt’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...
View articleData does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleThough closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...
View articleEarlier in May, the team here at ClickZ launched our brand new product – ClickZ Intelligence. In the past few weeks you will have seen snippets ...
View articleMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleWhile more retailers than ever have focused on improving their checkouts, there are still plenty of common errors to be found. To coincide with this ...
View articleNissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleAt ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...
View articleI came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...
View articleToday sees the UK release of our State of Mobile Advertising report. Based on a survey of client-side advertisers and agencies, the report looks at wh...
View articleOver the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The fi...
View articleThere’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleFacebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...
View articleAs more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
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