Company says alliance is more harmful to competition than proposed 2008 deal. Read More...
View articleBasic SEM analytics tools that will ensure you have a strong analytics framework in place for your search campaigns. Read More...
View articleThe biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Read M...
View articleThe decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide. Read More...
View articleThe firm's exclusive multi-year deal with Google is almost up, so what's next? Read More...
View articleIf you're like most sites, you're failing significantly at meeting your visitor's expectations from search engines. Here are five ways to rectify that...
View articleAutomotive advertisers increased their spending on paid search ads by 13 percent in May. Read More...
View articlePaid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Read More...
View articleA spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing. Read More...
View articleHow can you benefit from spikes in search volume due to the latest popular topic? Read More...
View articleComScore says gains are result of contextual search links placed on Microsoft and Yahoo properties, rather than user migration from Google. Read More...
View articleMicrosoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's. Read More...
View articleBut the search advertising company awaits approval from another government agency in a decision that affects local and mobile ads. Read More...
View articleAt conferences like SES and PubCon, it's not just what you can learn during the sessions. It's also who you meet and build relationships with. Read Mo...
View articleThe top search terms by search volume, according to data by Hitwise. Read More...
View articleMultiple rankings and cross-linking are just two of the reasons why your company should be optimizing for universal search. Read More...
View articleWhy is it that over 50 people in other places in the world are eager to work for me for $3.71? But I can't find one person to apply for a full-time jo...
View articleMore and more consumers are searching for small businesses on their smartphones. Be sure you show up in the local listing. Read More...
View articleAgencies must learn how to match their user engagement strategy with their data-driven search efforts. Read More...
View articleYou won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Read More...
View articleA year after the launch of the Bing brand, Microsoft's share of U.S. searches has grown by 50 percent. Read More...
View articleU.K. users visited social networking sites more than they did search engines during May, according to Hitwise. Read More...
View articleApple's emphasis on interactive, dynamic advertising within apps contrasts to the mainly text versions that are a mainstay of Google's offerings. Read...
View articleRetail advertisers paid 25 percent more for search ads in May than they did during the same period last year. Read More...
View articleA look at the what the Yahoo-Microsoft alliance means for search marketing advertisers. Read More...
View articleYour customers are trying to tell you something. Are you listening? Read More...
View articlePlanning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...
View articleEven search marketers can be good storytellers. Here's how. Read More
View article