Forrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...
View articleTravel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...
View articleWhat does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...
View article54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...
View articleFocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...
View article"Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success," states ne...
View articleCMO of data management company Okera weighs in on what today's CMOs can do to embrace data privacy protection for their brands. Read More...
View articleThe global martech industry could be worth $121 billion, and growing. What else can we expect for martech in 2020 and beyond? Read More...
View articleA new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more. Re...
View articleImplicit data is what someone does when they’re on YOUR website. Reading a blog post, for example, is an implicit buying signal. Read More...
View resourceCall attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...
View articleIn our roundup of top martech news from this week: Salesforce adds two new clouds, LinkedIn CMO steps, down, Uberall partners with Trustpilot, and mor...
View articleUberall announced a partnership with Trustpilot to make it easier for users to access, manage, and respond to online reviews, as part of their local m...
View articleChatmeter today announced upgrades to Pulse, promising accuracy of nearly 90% when reviewing customer information, 18% above the industry-average accu...
View articleKevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleWith a projected 8.55 billion people by 2030, how do you ensure that your message is personalized, at scale, and in real-time? The answer is AI chatbo...
View articleCDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View articleThe CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...
View article"Most online retailers are leaving money (and marketing campaign ROI) on the table," Vincent Phamvan, Head of Growth at Simplr, told ClickZ. Read More...
View article"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleMcKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....
View articleIn yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
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