While you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articleGoogle and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View article"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...
View articleOn Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...
View articleOn Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleA "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...
View articleNew ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...
View article“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...
View articleAdobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleConsumer opinions quickly amplify thanks to social media and one negative opinion can spiral into millions of views. How is AI slowly changing that? R...
View articlePeople spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleThe global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...
View articleTheir updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleCurbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...
View articleYour click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...
View articleRoundup of top news in martech from the week of April 16-23, 2019. Read More...
View articleWhile retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...
View articleToday, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...
View articleRoundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...
View articleRoundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...
View articleFacebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Read More...
View articleA new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...
View articleRoundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View article