How do you encourage readers to interact with your email newsletter? Make it clear WHO they’re interacting with. Read More...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleAs consumers and ISPs become more sophisticated about blocking and filtering spam, e-mail marketing officials say a "Trusted Sender" seal of approval ...
View articleUPDATE: If successful, a self-regulatory move by the industry that aims to curb spam would have major ramifications for ISPs, consumers and online mar...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleOnline publishers have known for a while that CTR is not a good measurement of success for online campaigns. Most of them wish that CTR had never been...
View articleAs a comic-book aficionado, Jim came across plenty of "alternative reality" scenarios in earlier years. So here's a mental exercise: What if Webvertis...
View articleYes, click-through rates have been declining, but they've stabilized over the last 18 months. The industry is maturing, and the first metric to demons...
View article"Banners don't work." You hear this a lot. But don't believe it. No one can dispute the fact that the average click-through rate has plummeted since t...
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleDDB Worldwide gathers its stable of interactive shops. Read More...
View articleA new study provides insight into how to attract teen clicks. Read More...
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleIt's finally happened: Click-through is dead. As the proverbial doornail. Finished. Over. Well, perhaps this is overstated, but it IS dead as a metric...
View articleA study on children and Web privacy by the Annenberg Public Policy Center found the information age hasn't changed something most of us already knew: ...
View articleThe failures of mainstream ad agencies to seize the Internet opportunity have become legendary, almost laughable. How will they make their play to com...
View articleDirect marketer Rapp CollinsWorldwide and HispanAmerica Response Marketing on Thursday formed ajoint venture to tap the U.S. Hispanic market, using bo...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleThe most clicked-on banner for the week ending Sept. 5 was an ad for auctionsite eBay, which had an 18.6% CTR, according to Webmeasurement firm Nielse...
View articleFor the second week in a row, the most clicked-upon banner was WindowsMedia.com's ad, which had a13.5 percent CTR, according to Web measurement firm N...
View articleThe most clicked-upon ad banner for the week ending July 25 was ProvidianFinancial's Aria credit card ad, which had a 9.9 percent CTR, according tomea...
View articleToronto-based Videoflicks.com Inc. launched its firstad campaign, designed to draw new customers to its video and DVD movie sales site. Read More...
View articleA national survey of parents in households with computers suggests that parents are deeply fearful about the influence the Internet has on their child...
View articleIf nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...
View articleHere's the truth: Click-through is nothing more than a convenient, easy-to-get-a-handle-on measure of an ad's ability to create an impulse response. C...
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