New ClickZ writer Joseph Jaffe introduces himself and sets out in what direction he'll be setting out as he alternates with Blake Rohrbacher to help u...
View articleB2BWorks, Northern Light team; Framfab completes Volvo work; Cartoon Network launches Nintendo contest. Read More...
View articleToo often, some so-called "CRM guru" denounces hidebound, greedy, stupid corporate executives who refuse to realign their organizations' management re...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleU.S. consumers are more likely to revisit Web sites that are fast loading, customizable and more informative than those that offer rich media or conte...
View articleMost of us need customer service at some time or another. Online, where the customer is alone, good service is vital; and good online customer service...
View articleThe continuing saga of the great metrics challenge... continues. This week, one of our neighbors from the North (where they've actually adopted the me...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleBanks offering online services report that only 5 to 10 percent of their customer base use such services, eMarketer found. This means that, for many f...
View articleDespite links to big-name advertisers, spokespeople say demand simply wasn't there. Read More...
View article"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...
View articleThe firms will push each other's products, in a bid to create a one-stop-shop for e-mail campaign planning, management and tracking. Read More...
View articleBuying software is tough business. After all, how are companies supposed to tell the difference between two "J2EE-compliant commerce platforms that su...
View article"All the positive things we need to fundamentally launch the industry are there," said DoubleClick's CEO. "We need to take it to the next level." Read...
View articleContinuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM. Read More...
View articleAs expected, the Web analytics firm rebrands products it acquired in January. Read More...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
View articleE-commerce marketers aren't bothering to track "word-of-mouth," nor are they working to retain truly loyal customers who might serve as brand promoter...
View articleThe vast majority of people use technology not for what it is, but for what it does. But most of us who write about technology tend to be early adopte...
View articleCompanies considering viral marketing and customer satisfaction when identifying loyal customers can reduce customer acquisition costs by 27 percent a...
View articleThis one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articleShort-term ROI and "quick win" projects are prevalent themes for companies looking to improve the efficiency of their supply chains. That is the reali...
View articleJiTong Network Communications Corp. awards multi-million dollar contract to Datacraft Asia for rollout of billing, messaging solution across 166 citie...
View articleE-mail marketing has seen explosive growth during the past year -- and doesn't show any signs of abating, according to analysts at Aberdeen Group. Rea...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
View articleLooking at the Western European mobile advertising market, Frost & Sullivan sees lots of potential -- but only after major hurdles are surmounted. Rea...
View articleDigital Impact boosts offerings; Terra Lycos to promote Dannon to kids; Real Media to resell "takeover" ad technology. Read More...
View articleFancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...
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