The Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
View articleWhen his short stack got a little bit taller one morning, Chris took note, discovering a smart marketing principle that’s applied especially well thro...
View articleB2B email marketing an art? Take a look at this beautiful -- and effective -- promotional mailing. Read More...
View articleABC taps Wink for iTV; Dynamic Logic aims for vertical clients; Fastclick adopts CUME model. Read More...
View articleAll the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...
View articleThe Web's advantage is interactivity. Use it wisely, and you'll be competing with brick-and-mortar retailers on their own turf. Read More...
View articleYou may think arming yourself with facts and data will help you convert prospects into customers, but Bryan says it's more important that prospects tr...
View articleSome "Guy"s never learn the secrets to developing a successful B2B email newsletter. Chris shares tips to help make sure you’re not one of them. Read ...
View articleThe e-mail list manager's PostMasterDirect site for the first time will begin handling clients that don't meet its much-touted double-opt-in standard....
View articleKeep it simple and keep it snappy, or today's time-starved customers may leave before you've finished your pitch. Read More...
View articleWooed by the promise of new profits, Business.com follows Yahoo!'s lead and begins selling featured listings in its search engine. Read More...
View articleIf it ain't broke, don't fix it. Rebecca weighs in on the redesign everyone's talking about. Read More...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleThe Web isn't a supermarket, it's a bazaar. For all the tech advances, we're back to wheeling, dealing, haggling, and negotiating in a virtual market ...
View articleWith Americans taking a closer look at their mail, it might be a good time for electronic billing and payment providers to convince consumers to chang...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleYou're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleEveryone from email marketers to call center operators consider themselves to be in the CRM business these days. And when a term encompasses everythin...
View articleIt's a crazy world, but there are a few things Chris is certain about. Read More...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleWrite like a journalist to get your message in front of your customer. Read More...
View articleThe burst of the Internet bubble and fears of a worldwide recession haven't stopped European businesses from investing in e-commerce, according to an ...
View articleHow can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
View articleIn a deal with Silicon Alley-based ActiveBuddy, Keebler launches the Cheez-It Game Day sweepstakes via the SmarterChild instant messenger bot. Read Mo...
View articleWith Halloween right around the corner, I’ll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they’ve ha...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
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