Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Read More...
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View articleDigging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...
View articleThere is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Read More...
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View articleHow the 2012 multi-channel presidential campaigns can teach us as marketers. Read More...
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View articleHow its localization strategy has become a benchmark for P&G globally. Read More...
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View articleCarrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...
View articleIn the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Read More...
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View articleThe Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...
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View articleLocal advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell A...
View articleThe U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Read More...
View articleShould marketers open a WeChat account for their brand? Read More...
View articleYahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleHow innovation and enchantment are the keys to influencing audiences and customers. Read More...
View articleNeed to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Read More...
View articleDon't forget that you need to tell the story of your business/brand to the customer. Read More...
View articleHere are a few key standout features for iPhone 5 from a marketing lens. Read More...
View articleIAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
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