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View articleThe past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters. Read More...
View articleTool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...
View articleWant to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...
View articleFor personalization, browsing, and gift giving, product attribution creates a much better user experience. Read More...
View articleReal-time based media buying will make up 8 percent of online display ad spend this year, Forrester suggests. Read More...
View articleAd industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...
View articleMarrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...
View articleDemdex gives publishers more control over the behavioral data they collect. Read More...
View articleFacebook now uses results of ad removals to inform ad serving; political advertisers say their ads should not be subject to the change. Read More...
View articleUsers will be given control over locally stored information from within the browser. Read More...
View articleTen practices to avoid and another 10 to embrace in e-mail marketing. Read More...
View articleWith Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping. Read More...
View articleFormer DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model. Read More...
View articleApplying the lenses of other people to your products means collecting and displaying relevant user-generated content. Read More...
View articleMarketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Read More...
View articleThe Federal Trade Commission upped the ante today on industry self-regulators, calling for a stringent do-not-track mechanism. Read More...
View articleA look at the top 25 online properties in the U.S. during October, ranked by unique users. Read More...
View articleSocial media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
View articleMany companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...
View articleQ3 online ad revenues grew 17 percent year-over-year. Read More...
View articleDespite digital integration and innovation, Meg Whitman's failed CA governor campaign spent just 3 percent of its overall ad budget on Web ads. Read M...
View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
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