Universal targets, then re-targets 'Iron Man' moviegoers to support the June release of "Incredible Hulk." Read More...
View articleOn Bloomberg Radio this week, Google Search exec Marissa Mayer was asked how Google justifies blowing off the $200 million per year the company claims...
View articleWhy Microsoft CEO Steve Ballmer's letter to Yahoo CEO Jerry Yang may go down in history as one of the best-crafted business letters ever. Read More...
View articleThe primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack. Read More...
View articleJason Krebs, David Payne team up on a start-up, operating in secrecy, that aims to remove inefficiencies from the display ad market. Read More...
View articleMicrosoft promotes Troberman; R/GA hires social media exec; Hyperfactory opens San Francisco office. Read More...
View articleIt'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon. Read More...
View articleMedia executives at "The New Kings of Media" breakfast in NYC debated the future of user-generated content, including who will pay for the stuff. John...
View articleIn print media, readers can find advertiser information when they need it. Online, once it's gone, it's gone. Read More...
View articleGoogle's Quality Score change, Microsoft-Yahoo deadline approaches, whither Performics and Avenue A, and other search engine marketing news. Read More...
View articleAre you shortchanging your campaign, along with your SEM agency? Read More...
View articleInteractive budgets are growing way faster in Europe than they are in the U.S Read More...
View articleThe stuff most of us are getting paid to do is increasingly irrelevant. Read More...
View articleLooking for insights on searcher demographics, behaviors, and traffic patterns on yours and rivals' sites? You might try looking here. Read More...
View articleWhy branding and direct response initiatives aren't separate disciplines. Read More...
View articleHow to use RSS, social networks, and other approaches to help customers find your content. Second of two parts. Read More...
View articleThe industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...
View articleIn two years, rich media and imbedded format display ads have doubled in spend, driving growth in the U.K. market. Read More...
View articleMicrosoft's slaving over the next iteration of adCenter Analytics. What should marketers expect? Read More...
View articleReal estate site connects consumers to lenders in free service supported by ads. Read More...
View articleHow an online publishing shakedown depresses the economic market for good writing and corrupts industries. Read More...
View articlePulling PPC ads after achieving high organic search position may be a very bad idea. Read More...
View articleOmnicom moves Matt Spiegel from Resolution Media to lead OMG Digital; Rick Ralstan is now COO of Isobar Worldwide Search; Netshops names Ash ElDifrawi...
View articleDanny Cohn leaves Edelman for Walton: Red Bricks promotes four to senior positions, and Active Networks hires Andrea Bonner to lead the East Coast off...
View articleA new organization aims to protect some of the world's most passionate marketers, the fans devoted to the media properties they love. Read More...
View articlePrepare for some short-term testing pain to weather longer-term economic pain that may be headed your way. Read More...
View articleA new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Read More...
View articleMarketers at Universal Pictures launch an effective teaser campaign with a purpose. Read More...
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