Brilliant creative can be as powerful and evocative as Proust's Madeleine. Online may be the most effective medium for deeply sensory messages. Read M...
View articleMore than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry gro...
View articleA little channel integration goes a long way -- boosting conversions 35 percent. Why aren't marketers bothering to do it? Read More...
View articleThis is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
View articleThe good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...
View articleYou've heard the basics, but the details are even more dramatic. Here's why the latest version of Macromedia's animation software could bring signific...
View articleUse a white paper to enhance your credibility and enhance affiliate selling efforts. Read More...
View articleCRM 'solutions' can simply fortify a customer's resolve to sever the relationship. Who's to blame when multimillion dollar, enterprise-wide deployment...
View articleEmailLabs offers an e-mail campaign management system that provides ways to gather customer data, build e-mail newsletters, deliver them on time, and ...
View articleHold on! Before you hit ’send’ on your next campaign, make sure you’ve done this indispensable groundwork. Read More...
View articleBuzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleBy definition, CRM is open to interpretation but professionals will agree that satisfying customers is paramount. Read More...
View articleInstant messaging itself doesn't create security threats, but the people who use IM do, according to a new survey of security managers. Read More...
View articleA corporation's voice should sound different online -- even if the style guide says otherwise. How to make adjustments (under the radar, if necessary)...
View articleSearch engines are sending out mixed (if not downright contradictory) messages. Read More...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleA pizza joint needed to boost its Web site traffic. Mission accomplished. The one restaurant is now a franchise, and most of its competition is out of...
View articleOnline shoppers are concerned about disclosing their personal information but most would give up the data for a chance at winning some cash. Read More...
View articleAnalyze This: Aberdeen Group reports that ASPs are gaining market share fast in the growing Web analytics market. Read More...
View articleIDC recently released first quarter worldwide server revenue stats,revealing a market in decline for the fifth consecutive quarter. Read More...
View articleDespite a rising unemployment rate, U.S. small businesses are expected to spend $50 billion on human resource functions in 2002. Read More...
View articleBehind the numbers: A recently released report charts the course for online advertisers. Read More...
View articleProcedures that are no-brainers in the offline world are causing serious headaches online. It’s time to come together as an industry and adopt some so...
View articleDirect marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Read More...
View articleZap spam, save your brand? One email marketer developed a simple, elegant solution. List brokers won’t like it. Read More...
View articleA 13-year-old boy with a six-figure income just registered at your site. You know he’s lying about something -- but how do you get to the truth? Read ...
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