Which comes first, the technology or the creative? In too many shops,people are getting their priorities mixed up. Read More...
View articleA recent conference on online advertising revealed the anguish of an immature industry in upheaval and transition. Though the all-day discussions didn...
View articleOnline retail and travel sales from the 2001 holiday season will reach approximately $11.9 billion, according to Jupiter Media Metrix, and sites that ...
View articleThe heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Rea...
View articleYou may think of conversion as getting a consumer to make an initial purchase on your site. But there's much more to it, as Joseph explains. Read More...
View articleCan a country's reputation be marred by the demise of its national airline? Martin thinks Swissair's bankruptcy may have left the Swiss national brand...
View articleA report on worldwide IT trends from META Group found the first-ever sharp decrease for IT spending, but more productivity from IT employees. Read Mor...
View articleThose not using email in their marketing mix before the anthrax scare are considering it now. If they're not, they should be. If you (or your client o...
View articleThe events of Sept. 11 have not had a long-lasting negative effect on online shopping, nor have they prompted people to turn to the Internet as an alt...
View articleThe market for "connected home" equipment -- home networking equipment and software, residential gateways and home control and automation products -- ...
View articleAre merchants treating affiliates unfairly? Maybe some are,but plenty of good technology out there lets honorable merchants assign credit where it's d...
View articleThe uninvited. Our managing editor's computer is haunted -- by brands. They seep through the Internet, slither through the disk drive with the sole pu...
View articleAffiliate programs are developing new partnership models in their quest for profits and performance. One new model is the minipage. Think of it as a d...
View articleYou've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are cur...
View articlePersonalization has made so much progress in the last few years that it seems we’re nearly back to where we began. Read More...
View articleAn online greeting card company wanted to see if adding audio to an email campaign would affect its results. Listen up to hear what it discovered. Rea...
View articleIn the fifth of a multi-part series, Alexis Gutzman reviews four newsletter-mailing solutions and discusses the finer points of creating and sending a...
View articleThe key to succeeding with online banking isnot attempting to move all interactions online, a study by the TowerGroup suggests, but rather connecting ...
View articleLook for consumers to gobble up Windows XP as Microsoft's latest OS makes its debut, but businesses won't be so quick to jump on board, according to r...
View articleThe more information is out there, the more critical it is that a human gets involved with a Web site's content. Read More...
View articleIn the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence ...
View articleVendors of business intelligence applications stand to gain a sizable share of the European corporate wallet in the coming years, despite closely scru...
View articleLast month's attacks have undoubtedly had an impact on the way your customers live their lives, and you'd better understand this change in perspective...
View articleThe tech sector is suffering from what amounts to a hangover after wild overspending in 2000, according to Forrester Research, and the effects should ...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleIt's a crazy world, but there are a few things Chris is certain about. Read More...
View articleJust when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...
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