Banks in both the US and the UK have their work cut out for them if they are going to convince consumers that the Internet is the future of banking, a...
View articleHow do you as a site publisher develop a profitable, sustained, win-win sponsorship program for a client? Like developing an ongoing relationship with...
View articleConsumers find a wide variety of sites that use personalization and customization. So many, in fact, that they now expect the sites they visit to use ...
View articleThe customer relationship management area is hot. There are about 450 vendors out there clamoring for your business. That alone makes it hard to choos...
View articleThe top e-tailers of February 2000 among home Internet users, according to PC Data Online. Read More...
View articleOnline consumers are not a very forgiving lot, according to a study by The Boston Consulting Group, which found e-tailers better get it right the firs...
View articleBuilding any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...
View articleAfter surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...
View articleThe shift to e-business has brought with it a new expectation: e-fulfillment. In the e-business world, prospects and customers will expect to get thei...
View articleOnline apparel sales reached $1.1 billion in 1999, roughly twice the amount of 1998 sales, according to the NPD Group, and most of the buyers are affl...
View articleContinuing the theme of painful lessons, Joel considers the case of URLs and thank you pages. While URLs seem simple enough, there's more than meets t...
View articleBrand-name industrial giants like Honeywell, United Technologies, and DuPont have announced joint ventures to create business-to-business digital mark...
View articleThe number of US households using an online trading service hit 3.5 million in January 2000, according to J.D. Power, and the growth in this market is...
View articleTime for a new buzzword. How about "K2K"? A takeoff of B2B and B2C, K2K can change the way we perceive brands, and the way we build and evaluate them....
View articleOnline toy sales catapulted from $45 million in 1998 to $425 million in 1999, according to a report by The NPD Group, Inc. and Media Metrix, which pre...
View articlePlenty of folks think branding means putting your logo on everything, repeating your company's name every time you exhale, and doing television ads. T...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleAndy loves the concept of Green, an online financial publication with an edge. Written for intelligent people who are clueless about managing their mo...
View articleTargeting the best audience for your banner ads is becoming easier as better and more accurate profile data become available. However, privacy issues ...
View articleWith Y2K a memory and Windows 2000 finally here, PC sales should have a good year, according to International Data Corp. Read More...
View articleCompanies spend a lot of time, energy and money trying to get inside their customers' heads. It starts with a simple question, evolves into a complex ...
View articleThe hype on personalized service seems to be leaps and bounds ahead of the reality. Survey says only 60 percent of the top 50 e-merchants respond to i...
View articleMike tells you what happens when he sits with new clients to begin establishing goals and developing strategies to help them move their business onto ...
View articleLast summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors wha...
View articleSome people might think he's crazy, but Tom thinks the web has passed its prime and is on its last leg as a marketing tool. Although the use of the we...
View articleSometimes the best lessons are learned the hard way, and vicarious lessons are the best because you don't get burnt yourself. Joel explains why mercha...
View articleThe automobile industry and the Internet don't seem like a logical match to many. After all, you can't test drive a car online. But more car dealers a...
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