What is direct marketing online, anyway? It's not about responding with a click, it's about starting a relationship. A relationship that could lead to...
View articleHub sites, also known as "virtual malls," "intermediaries," and "digital middlemen," will increase in size, number, and marketing clout over the next ...
View articleJournalists now use the Internet as often and as comfortably as they use the telephone, according to the 5th annual Middleberg/Ross "Media in CyberSpa...
View articleClick rates are down... how to get out of the cold? It's all about integrated communications with traditional media. We're in the Net biz now, but as ...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleNick sold digital cameras by talking about how photographers would never need to buy another roll of film again, and how they could hand out photos of...
View articleInternet portals are in the best position to capitalize on the new market of e-tailers, according to a study by Keenan Vision. Software vendors, netwo...
View articleHow do you handle the customers who complain? Nick says you should love them up, because they can be among your most loyal customers if you respond to...
View articleWeb shops need to get back to the basics and learn from successful brick-and-mortar stores, according to an international study of e-commerce sites. R...
View articleIn the past, conversion rates of sales from click-through were the single factor in determining the success or failure of your Internet advertising re...
View articleThe money makers of the future won't be the ones who can bind up the ever-unraveling threads of content into a single skein, but the ones who can make...
View articleOnline shoppers are becoming more sophisticated and more savvy, according to results of the BizRate.com Consumer Fulfillment Index (CFI). Read More...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleCorporate spending on the Internet will reach $85 billion in the US alone in 1999, and will surpass $203 billion by 2002, according to a report by Int...
View articlePaul Beckham, chairman of media consulting firm Hope-Beckham, Inc. considers himself an e-commerce pioneer. During his career, he has been involved wi...
View articleThe number of people who will buy holiday gifts over the Internet using credit cards will more than triple in 1999 according to Ziff-Davis' InternetTr...
View articleLike a good guest, the very best email follows certain expected protocol. Nick underscores the best behavior of email communication, and mixes in a fe...
View articleIntroducing a new bi-weekly site review series by Jason Sutton. Called Truth And Dare, Jason reviews a company's interactive media and challenges it t...
View articleThe range of products and services offered by banks via the Internet varies from traditional balance information, to stock trades, to Internet access,...
View articleOver the Internet's brief lifetime in the social consciousness, Greg and Emily have noted an odd but quite funny industry advertising trend that's gro...
View articleYou can get away with being a tad less than truthful if you're a telemarketer, write direct mail, or hawk your waves on radio or TV. But if you step o...
View articleThe Internet is gathering steam in Europe, evidenced by scare stories in the local news, easier access, and....surprise!...a greater number of consume...
View articleThe Netcraft Web Server Survey is a survey of Web Server software usage on Internet connected computers. Netcraft collects and collates as many hostna...
View articleConvergence is coming. What will it look like on the web? All audio, all the time? Or something more...uh,quiet? Read More...
View articleIt was a good year to be in the e-commerce business -- especially if you are really good at it. Read More...
View articleThe ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...
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