Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo
Data insights

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo

15y Zachary Rodgers

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo...

Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...

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The FAQ on Frequency Caps
Media

The FAQ on Frequency Caps

15y Tessa Wegert

The FAQ on Frequency Caps

Are numerous impressions a necessity? Read More

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Why Ad Bursts Work to Drive App Installs
Media

Why Ad Bursts Work to Drive App Installs

15y Rob Weber

Why Ad Bursts Work to Drive App Installs

Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Read More...

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Obama's 2012 Web Campaign Aims to Re-energize - and Retarget
Marketing

Obama's 2012 Web Campaign Aims to Re-energize - and Retarget

15y Kate Kaye

Obama's 2012 Web Campaign Aims to Re-energize - an...

Obama for America is using online ads before launching TV or other traditional ad efforts. Read More...

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Google's Android OS Live on One Third of U.S. Smartphones
Data insights

Google's Android OS Live on One Third of U.S. Smartphones

15y Jack Marshall

Google's Android OS Live on One Third of U.S. Smar...

Google's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...

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WPP Takes Major Stake in Vice
Media

WPP Takes Major Stake in Vice

15y Douglas Quenqua

WPP Takes Major Stake in Vice

The holding company made a major investment in Vice Media, best known for Vice Magazine. Read More...

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Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Media

Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need...

15y Hollis Thomases

Twitter, Facebook, Groupon, and Social Media - Wha...

Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you re...

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Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs
Marketing

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

15y Douglas Quenqua

Pixazza's 'Tagger Army' Turns Photos Into Shopping...

Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. ...

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Campaign 2012: The Video Election
Marketing

Campaign 2012: The Video Election

15y Kate Kaye

Campaign 2012: The Video Election

A regularly-updated collection of 2012 presidential campaign web video. Read More...

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The Week in Ads: Budwesier, Black Swan, Bud Light, Tangled [Gallery]
Media

The Week in Ads: Budwesier, Black Swan, Bud Light, Tangled [Gallery]

15y Jack Marshall

The Week in Ads: Budwesier, Black Swan, Bud Light,...

A look at some of the best online ad executions from around the Web this week. Read More...

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Two Sides of the Same Mobile Web [Video]
Media

Two Sides of the Same Mobile Web [Video]

15y Tim McLaughlin

Two Sides of the Same Mobile Web [Video]

The mobile web of today and tomorrow: when technology and user experience collide. Read More...

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Ready to Invest in Relaxed-Time Bidding?
Display Advertising

Ready to Invest in Relaxed-Time Bidding?

15y Rob Beeler

Ready to Invest in Relaxed-Time Bidding?

And other musings on what to do with a $490 tax refund check. Read More...

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The Effect of 'Media Variation'
Asia

The Effect of 'Media Variation'

15y James Wu

The Effect of 'Media Variation'

The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...

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Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising
Analytics

Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

15y Joe Nguyen

Five Key Lessons Learned: Your Cheat Sheet to Digi...

This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Read More...

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Is There Sharing in Baseball? MLB Hopes So
Media

Is There Sharing in Baseball? MLB Hopes So

15y Kate Kaye

Is There Sharing in Baseball? MLB Hopes So

The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Read More...

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Leveraging the Power of Takeover Ads
Media

Leveraging the Power of Takeover Ads

15y Tessa Wegert

Leveraging the Power of Takeover Ads

Ralph Lauren recently launched a memorable digital campaign that has left a favorable impression on the brand and publisher site. Read More...

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Indonesia: A Hotbed of Innovative Online Publishing Start-ups
Asia

Indonesia: A Hotbed of Innovative Online Publishing Start-ups

15y Ross Settles

Indonesia: A Hotbed of Innovative Online Publishin...

Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Read More...

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Macy's 'Flower Show' Blossoms on HopStop, Foursquare
Display Advertising

Macy's 'Flower Show' Blossoms on HopStop, Foursquare

15y Christopher Heine

Macy's 'Flower Show' Blossoms on HopStop, Foursqua...

Retailer purchases takeover ads for six markets while adding a dash of geo-social. Read More...

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U.K. Digital Ad Spend Grew 13 Percent in 2010
Marketing

U.K. Digital Ad Spend Grew 13 Percent in 2010

15y Jack Marshall

U.K. Digital Ad Spend Grew 13 Percent in 2010

Digital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Read More...

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Google Loses Ground in Video Ad Volume Race
Data insights

Google Loses Ground in Video Ad Volume Race

15y Jack Marshall

Google Loses Ground in Video Ad Volume Race

Despite video monetization goals, Google serves fewer video ads than competitors. Read More...

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Q&A: How to Get a Sales Job at Google
Media

Q&A: How to Get a Sales Job at Google

15y Jack Marshall

Q&A: How to Get a Sales Job at Google

ClickZ spoke with one of the company's staffing managers to get a sense of what it takes to land a job with the online ad giant. Read More...

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Social Media Benchmarking Q&A
Media

Social Media Benchmarking Q&A

15y Harry Gold

Social Media Benchmarking Q&A

Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Read More...

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Revealed: The Banksy of Online Political Video
Marketing

Revealed: The Banksy of Online Political Video

15y Kate Kaye

Revealed: The Banksy of Online Political Video

Lucas Baiano got his start in politics with a video backing Hillary Clinton. Now he wants his web films to reintroduce the Republican Party. Read More...

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Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Data insights

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

15y Zachary Rodgers

Microsoft-Backed DSP AppNexus Hires Ex-Googler Pap...

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...

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Get Ready for Mobile In-App Ads
Asia

Get Ready for Mobile In-App Ads

15y Joshua Maa

Get Ready for Mobile In-App Ads

Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...

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The Week in Ads: Ford, Puma, Dove [Gallery]
Media

The Week in Ads: Ford, Puma, Dove [Gallery]

15y Jack Marshall

The Week in Ads: Ford, Puma, Dove [Gallery]

A look at some of the best online ad executions from around the Web last week. Read More...

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U.K. Mobile Ad Spend Doubled in 2010
Data insights

U.K. Mobile Ad Spend Doubled in 2010

15y Jack Marshall

U.K. Mobile Ad Spend Doubled in 2010

Advertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...

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