Suppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. What makes these suppliers ...
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View articleHow to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Read More...
View articleHere are some of the best digital sports campaigns on the Internet now, and what you can learn from them. Read More...
View articleCommunity tools are making it easier for a brand to connect with its audience across many locations. Read More...
View articleOpportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Read More...
View articleMedia buyers must become equal partners with online ad designers. Here's why. Read More...
View articleIndustrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list. R...
View articleGrocery store chains have moved their marketing efforts online, demonstrating they have plenty more to offer than a special on top round. Read More...
View articleOpportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Read More...
View articleAn executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Read More...
View articleThe auction media model, which helped to drive the explosive growth of search marketing, now comes to online display advertising. Read More...
View article[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding. Read More...
View articleThe quest to purchase an LCD TV introduced this shopper to applications and social networks for the on-the-go consumer, plus some lessons learned in m...
View articleA proposal to allow the use of cookies on U.S. government Web sites and Facebook's move to adhere to Canada's stricter privacy law could affect online...
View articleWithout knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot...
View articleSony Pictures Digital's online marketing campaign for '2012' offers an interesting combination of teaser ads, viral marketing, and traditional motion ...
View articleFemales, youths, and older users drive mobile Web usage. Read More...
View articleOnline media planners can still do more with less. Read More...
View articleBusinesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Rea...
View articleMedia will have to serve the individual, not the masses. Last in a series. Read More...
View articleThe practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the initiative. Read More...
View articleA tool helps media buyers seek out new sites on which to advertise, assess the effectiveness of ads, and more. Read More...
View articleTwitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. ...
View articleBrands are often forced to reinvent themselves out of necessity. Here are two examples. Read More...
View articleWhat media planners want to know about online video advertising. Read More...
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