How can you meet the needs of your agency account people? Keep them informed, help them look smart and connected to the client, support them in unders...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleA possible threat to the rich media community was delivered this week as Netscape released the preview version of Netscape 6.0. Netscape does not incl...
View articleEver been to a web site that personalizes its offerings for users? Typically, such a site offers to target relevant information to users who tell the ...
View articleYou've been doing business with a site for quite some time. Month after month,client after client, there are some sites you always seem to bump up aga...
View articleSales reps, particularly those new to the industry, spend most of their time selling to media planners and buyers. The average interactive media buyer...
View articleAny similarities between raising kids and creating a new web site? You bet. At birth, a web site will often be a reflection of its creators. In their ...
View articleWhat's going on in the rich media wireless space? There are some distant rumblings. Promises made, demos kludged together and so forth. But the rich m...
View articleIP targeting has been around since the early days of ad serving. It's not too hard to write code that strips the IP address from a request, compares i...
View articleHave you ever noticed that, in planning and placing online media, a number of great deals suddenly become available on a number of sites during partic...
View articleJanet and Nancy have spent the past few weeks talking about what keeps marketers up at night. But what about the concerns of those on the agency side?...
View articleMany merchants in cyberland are constantly making assumptions about customer preferences based on incomplete knowledge. And this incomplete knowledge ...
View articleNick argued last week that web sites share a numbing, vanilla blandness. But his mail says: "Hey, it's the same offline. So what's your point?" Well, ...
View articleBill does rich media spring cleaning, digging out and dusting off all sorts of rich media bits and pieces. He tells us about Shout Interactive's new t...
View articleEvery media vendor seems to have different ways to target your advertising to its users. Almost as varied as the different ways to target are the diff...
View articleWe've covered the advantages of a network buy before: a wide variety of sites from a vast array of categories, giving unduplicated reach in one stop. ...
View articleWhat do advertising buyers really care about? While every company has distinct and individual marketing goals, there are a few major categories that m...
View articleShopping in the real world is not a linear experience; it's filled with little unexpected moments. By contrast, buying online is boring. One reason is...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleAn insertion order (IO) is the formal contract allowing an agency (or client) to insert advertising into an ad venue. In traditional media, an ad agen...
View articleBill just got back from Sydney, where he spoke at Adforum 2000, Australia's yearly Internet conference. Rich media is becoming a movement Down Under, ...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleWhen it comes to hearing about new sites, what do marketers really care about anyway? If you listen to the pitches of the average Internet sales rep, ...
View articleFear has been central to the seller/buyer relationship for a long time. The salesperson who never calls back after the sale in case the customer is di...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleMore than any other web technology, VRML represented the ideal of the non-proprietary open standards movement. Ironically, it was this adherence to op...
View articleDot-com fever has significantly altered the ad-buying landscape. Investors love to see partnerships, advertising or strategic relationships with the b...
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