Internet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
View articleLink popularity worries are causing some marketers to submit pages that don't belong to them to the engines. An overview of key issues surrounding lin...
View articleDon't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers....
View articleAs you sit down to turkey this afternoon, you may not feel there's much to be thankful for. Last year, you felt rich and did work you loved. Now maybe...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleWorking hand in hand with the Internet, television networks are exerting more and more control on our lives. Rather than being the voice of "new media...
View articleThe exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleWhat's the buzzword du jour? "e-CRM" -- you hear it everywhere. So let's take a look at how Ticketmaster.com turned savvy customer relationship manage...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleE-mail newsletter ad network PennMedia joined the many ad-supported plays moving into the research biz. Read More...
View articleAustralian measurement and research firm Red Sheriff will end this year on a high, announcing an increase in its third round funding. Read More...
View articleWhen the Internet was emerging, everyone agreed that this new medium would bring together people of different backgrounds, nationalities, and ideologi...
View articleBill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleExcite@Home's online ad network and technology unit comes under class-action scrutiny for its cookie practices. Read More...
View articleWhether you're running a drugstore or an online empire, if you don't treat each customer like gold, charge a fair price, and offer something that cust...
View articleWith the growth of the web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it work...
View articleThe e-tail giant rolls out a new TV campaign, again featuring its kitschy, sweater-clad carolers. Read More...
View articleConsumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleThe company warns that it will post an loss after one-time charges, rather than earning $0.11 per share as expected. Read More...
View articleDirect marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
View articleAfter reports that online shopping may experience a severe lack of shoppers this holiday season, research by PricewaterhouseCoopers, Deloitte & Touche...
View articleOK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleWhile PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient...
View articleWhat's ahead for the coming e-Christmas? Conventional wisdom holds that the online arm of real-world stores will shove the dot-coms aside. But are the...
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