Real Media to Launch U.K. E-mail Product
Media

Real Media to Launch U.K. E-mail Product

25y Christopher Saunders

Real Media to Launch U.K. E-mail Product

A U.S. version could come in Q1, executives say. Read More...

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Information Overload: Challenge of the Future
Marketing

Information Overload: Challenge of the Future

25y Gerry McGovern

Information Overload: Challenge of the Future

What are the challenges of an information society? Technology companies say it's all about bandwidth, fast computers, and cheap Internet access. But t...

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WAP: It's Just Not There Yet
Data insights

WAP: It's Just Not There Yet

25y Michael Pastore

WAP: It's Just Not There Yet

A field study of WAP users in the UK by the Nielsen Norman Group found that wireless Internet access has a long way to go before the general public co...

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.Com: The World's Most Expensive Address
Marketing

.Com: The World's Most Expensive Address

25y Martin Lindstrom

.Com: The World's Most Expensive Address

We've got seven new family members to supplement ".com" domain names. So the problem's solved, right? Think again. These new address structures are li...

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The Homogenization of Web Search
Search

The Homogenization of Web Search

25y Paul J. Bruemmer

The Homogenization of Web Search

GoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart...

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Sears, AOL Aim to Boost Signups, Card Use With Promotions
Media

Sears, AOL Aim to Boost Signups, Card Use With Promotions

25y Christopher Saunders

Sears, AOL Aim to Boost Signups, Card Use With Pro...

Making good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...

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Online Marketers Forgetting Offline Rules
Media

Online Marketers Forgetting Offline Rules

25y Michael Pastore

Online Marketers Forgetting Offline Rules

In the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consume...

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Internet Voice Applications Taking Off
Marketing

Internet Voice Applications Taking Off

25y Michael Pastore

Internet Voice Applications Taking Off

If you've never made a phone call over the Internet, you might be surprised to learn that VoIP is the fastest-growing market in global communications....

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marchFIRST Cuts Earnings Forecasts, Will Focus on Marketing, Consulting Business
Media

marchFIRST Cuts Earnings Forecasts, Will Focus on Marketing, Consulting Bus...

25y Christopher Saunders

marchFIRST Cuts Earnings Forecasts, Will Focus on ...

The company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...

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The Problem of Domain Name Hoarding
Media

The Problem of Domain Name Hoarding

25y Dana Blankenhorn

The Problem of Domain Name Hoarding

If you've got a great new Internet business idea, you could very well end up paying a fee -- perhaps a huge one -- to some hoarder sitting on the name...

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Top Mistakes Made in the Name of Branding
Marketing

Top Mistakes Made in the Name of Branding

25y Peter Kaufman

Top Mistakes Made in the Name of Branding

Here's what you don't want to do in your ads. Branding is a wonderful concept, but if you're branding a product with no point of differentiation, you'...

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Tactics for Structuring an Effective Email Offer
Email

Tactics for Structuring an Effective Email Offer

25y Larry Roth

Tactics for Structuring an Effective Email Offer

In the early days of email, you might have been successful with just a hard offer, but it's not today's popular type of email offer. To build a prospe...

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A Rich Media Great Comes Through
Media

A Rich Media Great Comes Through

25y Bill McCloskey

A Rich Media Great Comes Through

You ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...

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Free Samples, Via Your Television Set Top Box
Media

Free Samples, Via Your Television Set Top Box

25y Ryan Naraine

Free Samples, Via Your Television Set Top Box

Interactive TV and product sampling get together. Read More...

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Links: Cheaper and Better Than Banners
Marketing

Links: Cheaper and Better Than Banners

25y Marcia Yudkin

Links: Cheaper and Better Than Banners

Though the quest for links is tedious and slow, once you've chosen an appealing topic, filled your piece with meaty content, and kept self-promotion t...

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The Economics of Online Media Pricing
Media

The Economics of Online Media Pricing

25y Adam Posman

The Economics of Online Media Pricing

In the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...

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HotJobs.com Hits Seattle with Guerilla Marketing Effort
Media

HotJobs.com Hits Seattle with Guerilla Marketing Effort

25y Ryan Naraine

HotJobs.com Hits Seattle with Guerilla Marketing E...

Online recruiter HotJobs.com preaches in Seattle. Read More...

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Holiday 2000 E-Marketing Insights
Media

Holiday 2000 E-Marketing Insights

25y Paul Santello

Holiday 2000 E-Marketing Insights

Forrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...

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What Do Online Shoppers Want?
Marketing

What Do Online Shoppers Want?

25y Sean Carton

What Do Online Shoppers Want?

Why do people spend so much money offline while online e-commerce is still creeping along? People love megamalls for shopping and entertainment, but o...

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24/7 Media Inks Wireless Ad Deal with Indiqu
Media

24/7 Media Inks Wireless Ad Deal with Indiqu

25y Ryan Naraine

24/7 Media Inks Wireless Ad Deal with Indiqu

24/7 Media lands a new ad sales client in the wireless space. Read More...

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Getting Optimal Results From Email Marketing
Email

Getting Optimal Results From Email Marketing

26y Brady Brewer

Getting Optimal Results From Email Marketing

How do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...

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Kirshenbaum Bond & Partners Spins Off Interactive Agency
Media

Kirshenbaum Bond & Partners Spins Off Interactive Agency

26y Pamela Parker

Kirshenbaum Bond & Partners Spins Off Interactive ...

The traditional agency combines its direct marketing and interactive units into a new entity. Read More...

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Targeting Your First Overseas Market
Marketing

Targeting Your First Overseas Market

26y Laurel Delaney

Targeting Your First Overseas Market

Are you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So ...

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iXL Cuts 850, Will Limit Client Roster
Media

iXL Cuts 850, Will Limit Client Roster

26y Christopher Saunders

iXL Cuts 850, Will Limit Client Roster

The firm will slim down to "key industries and clients." Read More...

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ReplayTV Drops Consumer Marketing Business in Shift to B2B
Media

ReplayTV Drops Consumer Marketing Business in Shift to B2B

26y Christopher Saunders

ReplayTV Drops Consumer Marketing Business in Shif...

The firm will cut about half its staff and senior management, and abandon ad deals with Universal, Coca-Cola and others. Read More...

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Who Protects the Merchants?
Media

Who Protects the Merchants?

26y Dana Blankenhorn

Who Protects the Merchants?

Online shoppers worry about credit card security, but the fact has always been that merchants have as much to fear in any transaction as consumers. A ...

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Effective Online Merchandising Techniques
Marketing

Effective Online Merchandising Techniques

26y Cliff Allen

Effective Online Merchandising Techniques

The days of basic product presentation on e-commerce sites have given way to more sophisticated product merchandising and presentation, but applying s...

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