Anotheronline marketer teams with a wireless application developer to link promotions with location-based content. Read More...
View articleResearch indicates that most online banner ads serve corporate orproduct awareness or positioning, rather than to push a sale. Read More...
View articleWhen one person has a good online experience, he or she will turn around and tell 12 more people; the same goes for a bad experience. This is the dyna...
View articleThe credit card giant is hoping to boost e-commerce sales using its card with a bevy of reimbursement contests and discounts. Read More...
View articleThe industry association sets a high bar for its members, but declines to issue guidelines for location-based advertising. Read More...
View articleConsumers seem ready to to implement home networks, and home builders are constructing homes that make it easier for them to do so, which is good news...
View articleThis is going to be an important holiday shopping season for online retailers. More consumers will spend more money online. This is the good news. But...
View articleGone are the days of Web spending to build an Internet presence, and in their place is spending to integrate the Internet into internal and external b...
View articleAnother would-be public company bows out of the queue, citing volatile market conditions. Read More...
View articleThe company incorporates its database-linked dynamic content technology into a CRM solution. Read More...
View articleIntraSource joins Impower as one of the few companies offering e-mail list services that traditional direct marketers have had for years. Read More...
View articleIs media a commodity or not? Are price and service the only distinguishing factors that a buyer should take into consideration when putting together a...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
View articleThe process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...
View articleThe dividing line between content and advertising isn't as strong online as it is in traditional advertising. This results in a unique opportunity to ...
View articleWhen it was announced that PRIMEDIA was to purchase About.com, PRIMEDIA's shares shed a fifth of their value within minutes. Did PRIMEDIA even buy a r...
View articleThinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleHow fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleMany web marketers are looking at the wireless web frenzy, wondering how they can jump aboard the hype train. But age and experience beat hype and nov...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleIn the midst of a flailing market, the mobile content service toots its ownhorn as an ad vehicle for "pioneering" advertisers. Read More...
View articleThe yellow pages service expands its yellow page listings and directions services to wireless. Read More...
View articleMediaplex works to gain support for its adXML standard with its first application in automating offline ad buying. Read More...
View articleMany companies can't answer simple questions about their web site visitors. But you need this information to effectively market your offerings. While ...
View articleThough some people talk of rep firms and ad networks as if they were the same animal, there are important differences between them. And understanding ...
View articleThree powerful players in the ad serving business agree to make nice. Read More...
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