DoubleClick forges alliances with two players in the mobile ad business. Read More...
View articlePerson-to-person auctions are hot on the web. People love turning junk into cold hard cash or exchanging it for new junk. Here's some cool online reso...
View articleKim has a "Cool Promos" folder in her email program. She's a harsh critic of promotional emails and doesn't save many. Here are the features that clic...
View articleThe Internet isn't a product, or even a set of products. It's a medium, like radio or TV. This is a point being missed by investors looking at web bus...
View articleOpt-in email is hot. Know why? Because that's where the money is. In the first of a two-part series, Tom covers logistics and technical considerations...
View articleThe deal enables ACTV to offer its technology to Cylo's clients. Read More...
View articleYou've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...
View articleThe product registration marketer hopes to tap the European market by partnering with a Dutch powerhouse. Read More...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleOnline marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
View articleSo you think email marketing means sending advertisements to a list of email addresses? Blech! No wonder you're being left out in the cold. The power ...
View articleWhat's the "real" average CPM? Try $11. But don't get hung up on this. Very few buys should have a CPM of $11. Many will be less expensive, while othe...
View articleDana's taking a look at one of the more interesting sidelights of this year's election, the buying and trading of votes. It started baldly enough, wit...
View articleHow do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pri...
View articleAmid mounting losses, a management shakeup at the loyalty marketer is aimed at turning things around. Read More...
View articleThe $22 million deal will buy ValueClick one of its chief CPC competitors, expand its network and boost its bottom line. Read More...
View articleViral marketing is a great bang for the buck for many products and services. Tom gives you three principles for getting the most out of your viral eff...
View articleChallenger, Gray & Christmas said a record 129 CEO departures were announced in October -- a rate of nearly six per day. Read More...
View articleA pioneering interactive agency feels the pinch. Read More...
View articleIf someone told you designers were shape shifters, you'd have no trouble believing it. It would explain a lot. In fact, it's true. Knowing how they do...
View articleThough intranets are popular with management teams trying to improve corporate communication, most remain unpopular with employees. What gives? Build ...
View articleNapster offered free music without a business model. Now one of its sworn enemies is endorsing a bolted-on business model while hoping others will joi...
View articleThe maker of the popular handheld organizers wants to communicate its strengths as a software platform with a $100 million ad campaign. Read More...
View articleMartin ponders the difference between real books and e-books, between retailers and e-tailers, and between the real world and the virtual world. Read ...
View articleIt's not enough to create content anymore -- you've got to get out there and promote it. Gerry tells you the many ways in which to promote your conten...
View articleThe Internet holding and venture company will launch its first ads in a crucial period of restructuring. Read More...
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