Ever notice the comparison-shopper sites? With cute little names like mySimon, StoreRunner, and DealTime? How do these little shoppers help consumers?...
View articleDana wants to be Napstered. He wants millions of people to exchange this column peer to peer, to download him and copy him and read him at parties. On...
View articleBeing true to yourself, Trude suggested last week, will help you in your marketing efforts. Now it's time to look at being true to your customers. For...
View articleThe adnetwork continues expanding its non-banner ad product offerings, in an effort to compete with larger rivals. Read More...
View articleGone are the days of more than 100 percent growth rates for holiday e-commerce, according to eMarketer, but the fourth quarter is still a do-or-die ti...
View articleThe "new economy" is not dead, and rumors to this effect should only buck you up. The market's a perverse thing. When everyone screams buy, everyone's...
View articleAs metasearch sites improve their capabilities and become better known, the number of people using them will grow even vaster. Ensuring your web site ...
View articleThe New York Times Digital's flagship site rolled out its inaugural branding campaign in the midst of difficult times for content dot-coms. Read More...
View articleThe company signs Visa to participate in a high-profile wireless marketing study. Read More...
View articleWhat will happen to ticket sales through airline Web sites when airline-backed online travel agencies, such as Orbitz and Hotwire enter the market? ID...
View articleAll the telemarketing and spam we're faced with is enough to make one stop and wonder just what marketing is really all about. We hear so many Interne...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleA week after warning about earnings, the online marketer says it needs to restructure to cut costs. Read More...
View articleRoughly one-third of all expected US households' stock assets will be in online accounts by 2005, according to data compiled by Jupiter Research, even...
View articleThe content portal is the latest in a series of companies looking for new ways to bring in revenue. Read More...
View articleThe ad-supported free ISP will promote its CPM rate model, in the face of continuing questions about the value of charging by impression. Read More...
View articleThe wireless web revolution may already be here, but consumers have no idea how to use it. Most U.S. consumers don't know enough about wireless phones...
View articleIf ASPs expect to get business from larger companies, they have to be more aggressive in their marketing, according to research by IDC. Read More...
View articleYou've developed a great online campaign, a well-integrated system of executions that play on individual strengths and touch the consumer in a relevan...
View articleTelling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...
View articleIt may be treasonous to suggest the old way of doing PR is over. Yet that dark continent of e-zines and online newsletters is certain to change the pr...
View articleJupiter Research predicts big things for business to business commerce in the next five years, but a survey by the Financial Executives Institute and ...
View articleThe Internet does not make everything easier and better, Kevin says. He still has to brush his teeth every day, he still has to drive to get gas, and ...
View articleThe newly launched business content site announced initiatives to boost pageviews and to attract ad revenue. Read More...
View articleSusan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...
View articleJim wants to revisit the pay-for-performance (PFP) pricing model for online advertising. Don't mistake it for endorsement of ONLY this kind of buy. It...
View articleL90 hopes to target big-name, high-traffic publishers with an all-in-one marketing solution. Read More...
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