The task of finding the right opt-in email list can be like looking for a needle in a haystack - it ain't always easy. A good broker can make a world ...
View articleIf you've ever tried to get a merchant credit card account (so that you can accept MasterCard, Visa, etc.), you know how impossible this can be. You h...
View articleAnother victim of online ad revenues, FreeI's Chapter 11 filing ends a tumultuous week for the service. Read More...
View articleWhen most marketers talk about the future of the Internet, two subjects dominate: broadband and convergence. Broadband promises rich, streaming conten...
View articleWhat really chafes us, bigtime, about politicians is the way they exaggerate the good and deny the bad. Their spokespersons seem even worse, spinning ...
View articleBatnet1, AAA in Marketing Deal; Ailing drkoop.com taps L90; Be Free and CommerceFlow Team Read More...
View articleEver wonder why sites report rather different click-through numbers than the client site receives? Served impressions can get completely fouled up, bu...
View articleRichard's learned a lot about using and abusing credit cards to rip off small businesses. Did you know that "approved" doesn't mean a card's A-OK? Nei...
View articleSo you've established an affiliate marketing program. Great. But how to get it going? Joel covers some of the best ways to get your program jump-start...
View articleThe spots are aimed at responding to Monster.com's "When I Grow Up" ads. Read More...
View articleOnline has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...
View articleYou'll be seeing some changes on ClickZ in the very near future. To meet the needs of those who are too busy to keep up with our content, ClickZ's Exe...
View articleLeveraging another one of its parent company's existing alliances, Engage's pact with a Hong Kong-based telecom giant aims to boost its global expansi...
View articleEvery advertiser is looking for a CPA deal these days. The cost-per-action model has become a popular buying strategy for many web advertisers. What i...
View articleForget the spotted owl. These days you'd think B2C e-commerce was an endangered species. From investors to the industry presses, it's open season on t...
View articleHave you been asked to visit a "cool new web site" lately? Dana hasn't either, and he's worried. Seems that design projects that were once expected to...
View articleAiling fan club operator executes 10-for-1 reverse stock split; will sell restaurant division. Read More...
View articleAs Internet users develop a taste for wireless access devices, voice-centric appliances, such as Web-enabled phones, appear to be taking the early lea...
View articleThe worldwide security software market is on pace to reach $3.2 billion in 2000, a 22 percent increase over 1999 revenue of $2.5 billion, according to...
View articleThe utility of short messaging service (SMS) text messages has fuelled explosive growth at rates higher than Internet usage, and there's no end in sig...
View articleThe company said its executive-level changes were the result of internal decisions, rather than pressure from its profit-conscious parent. Read More...
View articleTom's a big fan of targeting and has long thought that the research company @plan had the best data on psychographics and purchase intent. Now that @p...
View articleUsability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch o...
View articleRiding in a taxi in Japan, Martin discovered the GPS monitor, a device with targeted ads for a captive audience. Forget TV and print media marketing p...
View articleThe online promotional marketer attributes the strong quarter to changes in its business model. Read More...
View articleThe Internet company Zoomerang decided late last year to build up its membership database. Concluding that a third- party loyalty program would be a g...
View articleChris has been a people watcher since he was kid. You know the type -- the person just on the periphery of your vision, scanning the crowd, attending ...
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