Aping companies like AllAdvantage and the now-defunct mValue, the consumer content portal hopes to further monetize its traffic with a sponsored surfi...
View articleThe Top 20 e-tailers of September 2000, according to PC Data Online. Read More...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleWhy do so many Internet sites baffle the user? How are users going to use your site if they can't figure it out? Too many marketers devise names and t...
View articleBuyers spent more than $9 billion to acquire nearly 225 Web properties in the third quarter of 2000, according to Webmergers.com, a quarterly survey o...
View articlePromotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...
View articleHow little do politicians know about the Internet? They know so little that they don't even know when they're being scammed. That was the lesson of th...
View articleThe companies will collaborate to deliver streaming video banner ads based on location and connection speed. Read More...
View articleThis afternoon, after the market closes, the company that has become thebellwether for ad-supported Internet plays, announces third quarterresults. Re...
View articleIf you didn't know better, you'd swear some companies put up web sites with the express purpose of putting people to sleep. The relentless buzzwords a...
View articleA new player in the increasingly controversial offline-online ad convergence market took the wraps off a peripheral-free product with a high-profile m...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articleSo what is viral marketing on the Internet? Simply word of mouth? No way. Word of mouth on steroids? That's more like it. If you've got a solid messag...
View articleLast week Neil (a.k.a. "The Blimp Pimp") shared some of his worst marketing missteps, and asked ClickZ readers to share their own. The response from b...
View articleWireless phones may indeed join newspapers, radio, and television as a sponsored delivery medium for information, shopping, and entertainment services...
View articleThe pay-to-surf company's demise deepens concerns about the model's viability. Read More...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articleA survey of technology in American households by SRI has found more broadband Internet connections and fewer telephone connections. More evidence that...
View articleYou think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...
View articleThe Euro RSCG-owned PR agency is poised to enter one of the most healthy segments of the online marketing industry. Read More...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleThe industry giant will resell sales force automation software to its DART users. Read More...
View articleThe company's 24/7 Connect ad server generated inaccurate reporting figures and prevented some clients from retrieving their reports. Read More...
View articleIs it possible for e-commerce sites to solicit, manage, and use significant feedback from their customers? How can you reasonably let go of the reins ...
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