24/7 Partners with Oracle for Wireless; NBC, EW Tap Promotions.com Read More...
View articleThere's a word that begins with the letter "c" that we hate more than Communism. It's more important to our future than Christmas and represents the t...
View articlePhilip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: ...
View articleWell-known Internet analyst Henry Blodget compares the online advertising industry's growth to a drinking binge. Read More...
View articleAs the holiday season approaches, thousands of online marketers are asking themselves the same question: "How many times can we email our customers wi...
View articleYeah, you thought there were weeks to go yet. But you missed it. The votes have been counted, and the election of 2000 has ended. And now there are fi...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleThe e-mail marketer announced consumer-product growth and a pact with database and online personalization company Net Perceptions. Read More...
View articleLet's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...
View articleEmail sponsorship opportunities have increased dramatically over the last year - and new ones are arising every day. Publishers like them for the stea...
View articleWounded by a hostile market, the cost-per-click network moves into the campaign optimization business -- while raising some questions about objectivit...
View articleOnline ad network and technology giant DoubleClick took the wraps off its e-mail network Monday, building on existing relationships and leveraging the...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleFreeshop.com adopts new identity in an unfriendly market environment. Read More...
View articleThe rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...
View articleAmid a tough quarter for online marketing companies, ad network and server L90 says it will beat quarterly expectations but will still post a sizable ...
View articleOne of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compel...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleFacing a stock market that has bailed on many marketing sites, MyPoints restructures to survive. Read More...
View articleWhen you're developing an affiliate program, you've got a lot of choices to make. Will the affiliate manager be an in-house employee of the company, o...
View articleAre you going through what Andy's going through? Used to be friends and family were impressed by his being one of those "dot-com" guys. They didn't re...
View articleEver since Dana started covering the Internet full-time in 1994, certain practices have just ticked him off. Like "front doors" that make visitors scr...
View articleFord's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...
View articleMention "E-CRM" to any marketing person, and he or she is an expert on what it means. It means help desks and call centers and friendly smiles. It mea...
View articleThe online ad agency joins a growing list of bleeding dot-com ad firms. Read More...
View articleIf you're a small-business owner, you know that credit card fraud is rife... and what a bite chargeback penalties can take out of your revenues. What ...
View articleDespite the fact that overall business starts have been down in recent years, the number of start-ups in the IT sector continues to grow, indicating t...
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