A deal brings together two consumer brand giants for on- and offline programs. Read More...
View articleThe search engine ads taps into the "do-it-yourself" ad market for small to mid-sized advertisers. Read More...
View articleYou've got a terrific lead generation offer, a great message and great creative, and the perfect target audience. You've got all your ducks in a row, ...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleIs it too early to think about that dreaded holiday? You know, the one involving an elvish home invasion? Not if you want to get what might turn out t...
View articleThe world's largest auto manufacturer taps the #2 women's portal for a site designed to increase GM's appeal to a sizable Web demographic. Read More...
View articleThe arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...
View articleThe content portal enlists a second player for its ad-sponsored surfing initiative. Read More...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleHounded by a hostile market and a cash crunch, the onlineconsultancy axes 75 and vows a swift return to growth. Read More...
View articleDana's appointing John Bates, cofounder and evangelist of Big Words, as 2000's Marketer of the Year. Why is Dana conferring this signal honor? Because...
View articleAndy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
View articleTotal spending of online sales decreased slightly, by $2.6 million, in September, but the number of online shoppers continued to rise, along with the ...
View articleThe online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articleIt's gotten to be sort of a habit for Greg and Emily. Trying to see through all the Internet hype. Taking a gleeful pin to the overinflated balloons o...
View articleBarry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...
View articleThe loyalty marketer will attempt to reach some of Inktomi's most lucrative clients -- high-traffic portals. Read More...
View articleIt's preposterous. You studied hard, listened carefully, put in the hours, and achieved a considerable level of success. So why do you have to put up ...
View articleEmail marketing is email marketing, right? In most cases, yes. Sure, the specific offer, the targeted audience, etc., will vary, but whether you're a ...
View articleThe firm said it has capabilities linking WAP phones' voice and data streams. Read More...
View articleWorldwide revenue in the Internet security software market will jump from less than $4 billion in 1999 to more than $11 billion in 2004, according to ...
View articlePennMedia continues efforts to capitalize on its massive newsletter network. Read More...
View articleAmericans love their TV, and they increasingly love their Internet access, so a marriage of the two seems like a sure thing, right? Well, not exactly....
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleThe online ad buyer plans a mobile messaging community and a marketing feasibility study. Read More...
View articleQuality content is a lot more expensive to create than most people realize. Maintaining a quality web site is also more expensive than many think. Red...
View articleWe'll say it upfront: Documentation isn't sexy. No bells or whistles. You're not going to wow the cocktail crowd by talking about it. But it CAN incre...
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