Streaming media may be a driver of Internet growth for years to come, according to a report by U.S. Bancorp Piper Jaffray, but first its performance n...
View articleWant to build up a base of potential customers who know who you are and what value your products or services can provide them? Then start your own ema...
View articleA British ad industry group is banking that its "admark" boosts consumer confidence in online marketing. Read More...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleIn this electronic age where sending a message via email costs nearly nothing, the traditional barriers to mass marketing are gone. Direct marketing i...
View articleThe online advertising services company beefs up its management team. Read More...
View articleIt's been a long time coming, but streaming media is finally hitting its stride. More and more reports say "streamies," those who access streaming med...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleWhat does the Internet sound like? No, we're not talking about MP3 or the like. What does the voice of Internet writing sound like? For one, it tends ...
View articleIn a study released Monday, Challenger Gray said the total number of job cuts since December 1999 was 22,267. Read More...
View articleNetscape Nabs LifeMinders; Sci-Fi Taps Chiat/Day Read More
View articleThe practice of PR and investor relations (IR) has changed forever. Over strong objections from the National Investor Relations Institute (NIRI) and t...
View articleThe WPP Group's flagship hopes to boost its in-house interactive capabilities by purchasing its partner in the $100 million Sun win. Read More...
View articleDoubleClick adds another top-line property to its technology roster. Read More...
View articleO joy. Our politicians have discovered email. The next two weeks will see bipartisan spam wars in the U.S. as both parties try to get out the vote in ...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleOnce upon a time, Dana wanted to be a political reporter. He thought that would mean he would be covering history. Instead, he got caught up in techno...
View articleAn online advertising measurement firm says it's cracked AOL proprietary code. Read More...
View articleLast week, Dynamic Logic, AdRelevance, and 24/7 Media presented a paper titled "The Five Golden Rules for Online Branding," describing the characteris...
View articleA leading loyalty marketer joins the flock migrating to wireless. Read More...
View articleAmerican Online lays out its vision for the future of advertising. Read More...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleUS small and medium businesses have fallen behind other leading competitive economies, according to a study by AMI-Partners, and the future of ASPs an...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
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