The company hopes to rebrand for survival, and its ad agency hopes to survive the image it was left with after its 1998 Outpost.com work. Read More...
View articleSearchUP will join the company as it refocuses and rebrands to concentrate on its marketing technology and affiliate business. Read More...
View articleHow do you establish the minimum number of impressions for an untested product? This issue comes up frequently -- not just with new types of media. Ev...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleThe quality of your affiliates may be more important than the quantity. And the epitome of high-quality affiliates is the super affiliate, a precious ...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleA company that had hoped to provide branded Internet access on non-computer appliances cuts staff and shifts gears. Read More...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleA once-hot online advertising sector appears to be cooling off. Read More...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleSlashed budgets are no excuse not to celebrate your product launch. The team member who is nailed to the desk might appreciate a pet for company. How ...
View article24/7 Media and e-mail marketers Digital Impact and Xchange will integrate streaming video technology into direct mail offerings. Read More...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
View articleThe move comes as the company's latest step in transforming itself from a portal to an e-business service provider. Read More...
View articleAssessing link popularity is a technique that several search engines use in ranking sites for searchers. Google is the most well-known search engine t...
View articleAd business for sale; management changes to reflect new strategic focus. Read More...
View articleOne of the big stories of 2000 is the entrance of direct marketing discipline into email marketing. Do you know why companies rent paper lists with su...
View articleIn a bold move, Microsoft rolled out a site redesign and new TV ads the same week as a major AOL upgrade. Read More...
View articleThe online advertising company's new president may have some tough work ahead -- breaking bad news to employees. Read More...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleThose of us evangelizing rich media since the days when the Internet Advertising Bureau (IAB) didn't even acknowledge its existence are now in a posit...
View articleEngage looks to outflank a larger competitor and boost European technology sales. Read More...
View articleThe e-mail marketer snags a cool 2.9 million potential customers and a wealth of consumer information. Read More...
View articleDespite a record revenue quarter, the company missed analyst per-share earnings estimates by a penny. Read More...
View articleThe company aims to buy back DoubleClick Media, a JV between DCLK and Asiacontent within two to three years. Read More...
View articleThe Microsoft subsidiary will reimburse customers and launch a consumer education campaign, after the FTC charged it with deceptive advertising. Read ...
View articleEverything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
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