It's nice to get buy-in from coworkers on your advertising campaigns. But marketers must maintain control of their product and process and not let the...
View articleContinuing his search for standards and alternatives to the existing forms of online media currency, Jim has an idea for a unit called the "session." ...
View articlePDAs, once the hottest toys among the high-tech crowd, are going mainstream, which means sales are increasing. According to The NPD Group, PDA sales i...
View articleIn its first big agreement since changing its business model and its moniker, Expression Engines teams with one of the Net's big names. Read More...
View articleThe deal marks personal television's first advertising agreement. Read More...
View articleWhack-a-Flack is a nasty but funny little video game. But too much has happened to degrade the public relations profession in recent years for it to b...
View articleThe Internet continues to create new jobs both directly and across other industries, according to a study by Andersen Consulting, which found the US c...
View articleHave you ever had a customer who was too eager to buy? Prospective customers can become so excited about finding a product or service with features th...
View articleThe two net giants announced an alliance that will make the online service Amazon.com's largest Internet partner. Read More...
View articleNo matter where you work, it's probably safe to assume that you've heard someone utter the phrase, "The customer is always right." Nowhere else is thi...
View articleCash-strapped online retailer Bluefly places great faith in AOL. Read More...
View articleShort, sweet, and broad is the strategy followed by most online media planners. Read More...
View articleForget online stock trading and Web start-ups. For Mr. and Mrs. John Q. Public, the Internet and PCs mean entertainment. PC Data found that 61 percent...
View articleHow does being a community-focused site play from an advertising perspective? Research with media buyers has shown that it's not always a positive thi...
View articleOne of the previous decade's proudest moments was the signing of the Americans with Disabilities Act, prohibiting discrimination against individuals b...
View articleA deal with sister company yesmail.com lands the B2B ad networkopt-in list generation capabilities. Read More...
View articleThe prediction that Net markets will account for $6 trillion in commerce is not news. What's news is the potential value of those markets to companies...
View articleIf you've got an online retail site and publish an email newsletter, the idea is to sell and/or convert, right? Those lucky enough to have staff and d...
View articleYou can navigate the web from your desktop, your laptop, your palmtop, your TV top... now you can web surf from your telephone, too. Venture capitalis...
View articleBoth parties stand to gain big from an under-the-cap online currency giveaway. Read More...
View articleOne of the biggest problems we face is connecting the Internet to the real world. The web serves as a giant catalog outlet but deliveries take too lon...
View articleNick takes a look at how trust, or the lack of it, can also have a profound impact on the experience people have at your site. With all the research a...
View articleLate August afternoons are called dog days. The days are hot, and the air's still, except for mosquitoes; everything slows to a crawl. Take Internet c...
View articleAfter spelling out our needs in enough detail that we have a starting point for negotiations with a web development firm, the next big question is: Ho...
View articleMarketing practices by one of the largest domestic Internetstockbrokers are under scrutiny by the SEC and the National Associationof Securities Dealer...
View articleSize matters, says Juno in new ad campaign. Read More...
View articleName any industry, any line of business, any subject, and you'll find some relatively in-depth information about it on the web for free. One of the ba...
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