Back in journalism school, Dana had a running argument with his favorite professor over the future of this industry. The prof was convinced that techn...
View articleThe pact renews a year-old agreement for a co-branded site andbanner ads across the network. Read More...
View articleUsually Heidi reports successful email marketing case studies. But today she tells the story of a company that just doesn't get it. Speaking from the ...
View articleSomething is wrong. Everyone agrees that content is central to the success of a web site. Yet pure content/media companies are having a really difficu...
View articleThe goal here is to get your site visitors and customers to get some skin in the game. Vest some interest in your success because you've become a vend...
View articleThe company plopped down equity to snatch up a rival for the Australasian Internet ad market. Read More...
View articleInternet real estate prices have increased dramatically, resulting in sites squeezing more and more information into less and less space. Martin tells...
View articleAdRelevance issued a news release concerning its report, "The Science (or Art?) of Online Media Planning." Some conclusions discussed in this release ...
View articleThe back-to-school season is beginning to look a lot like Christmas. More and more students and parents are using the Internet to shop online, and not...
View articleThe Rich Media Advertising Forum in San Francisco covered the advantages of rich media, as well as a few obstacles like site acceptance, media buyers'...
View articleThe e-mail marketer strikes a data deal. Read More...
View articleThe meaning of the phrase "exclusive" seems to be at issue in an advertising alliance signed by China portal Sohu.com and 24/7 Media Asia last week. R...
View articleOK, we may be getting older, but we're also going blind reading the copy on most web sites. Every day, we find ourselves inching ever closer to our co...
View articleIf you've spent some time following the presidential race (get it done in August, and you don't have to worry about it during the football season), yo...
View articleIn its continuing effort to monetize its users, the question-and-answer search engine announced another premium content partner. Read More...
View articleA new study suggests online retailers are taking steps to increase overall profitability. Read More...
View articleThere may not be too many mobile Internet users in the US, but people seem to be gearing up for wireless access. The NPD Group has found an increase i...
View articleThe deal with @tmosphere could expand DART to some very big offline brands' sites. Read More...
View articleThe promotional marketing company ads two clients, boosting its position in a tight market. Read More...
View articleEver seen a computer-generated fractal? Mysterious and organic, it represents infinity in animage generated from a single equation. Sean sees a connec...
View articleAs the web continues its fast and exponential growth, search and navigation become more important and less satisfying. Audience segmentation is the na...
View articleKnowledgeCube hopes to get its companies out of the dot-com industry's well-known brand muddle. Read More...
View articleA survey by Shop.org and The Boston Consulting Group found that online retailers are making moves toward profitability. But will they ever catch multi...
View articlePacts with content network Total Sports and online marketerAngara spread Engage's ad management and profiling products. Read More...
View articleWant to spice up the content on your site? Here's a secret you probably already knew: The best copy comes from you, the organization posting the site....
View articleThere's a problem with "business model" patents like Priceline's rights to all reverse auctions or Amazon's rights to one-click ordering. These patent...
View articleDDB Worldwide gathers its stable of interactive shops. Read More...
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