Andy reads a lot about new businesses, especially the dot- coms. He loves to figure out whether they are going to succeed or not with their innovative...
View articleIn an effort to expand beyond the auction model and beyond remnant onlineand outdoor advertising avails, AdAuction.com, the first online mediamarketpl...
View articleA long time ago, in a galaxy far far away, Jim had a major client who needed an enormous media placement all over the web. On zero budget. How to acco...
View articleMonthly portfolio reports that brokerage firms send you are about as easy to decipher as a cellular bill. The answer to your one most pressing questio...
View articleThe Internet Advertising Bureau (IAB), anindustry organization, this week formed a task force aimed at establishingstandards and areas of opportunity ...
View articleAfter forecasts of doom and gloom for Internet retailers, other studies are suggesting consumers keep going online to spend, revenues keep growing, an...
View articleA lot of Chicken Littles in this space are wondering if the sky is falling. Well, it's not. Do you know that the Nasdaq never passed 3,000 until last ...
View articleJust weeks after announcing its new distribution model for the ASP market, ASP enabler and eServices provider Agiliti Inc. added three new sales partn...
View articleUS online leisure and unmanaged business travel expenditures are expected to soar to $28 billion in 2005, but annual growth will slow, according to Ju...
View articleIn an effort to offer clients the ability to conduct city-specificcampaigns in international markets, ad services firm DoubleClick Inc. on Tuesday lau...
View articleThe news that AOL bought Time/Warner caught a lot of people off-guard. After all, Time/Warner is big, TENS of millions of customers, a major studio, m...
View articleWhen people visit your site, more often than not they do so because they're looking for something specific. If your company offers several types of co...
View articleSoftware developer Corel Corp. onTuesday tapped ads-in-software player Conducent to help it create anadvertising-supported version of the Word Perfect...
View articleHave you noticed the recent surge in emails promoting business "solutions," products and publications? As the word spreads of email's cost-effectivene...
View articleNick has written before about customers being annoyed over receiving too many emails. On the other side of the coin is the merchant who buys an opt-in...
View articleLong under the microscope for its privacy practices, DoubleClick took another step towardreforming its image by extending its privacy awareness campai...
View articleOnline ad firm DoubleClick Inc., alate entrant to the e-mail marketing space, sought to bolster its positionin that space Monday by striking an allian...
View articleThe number of people who filed their taxes electronically has increased dramatically, almost 30 percent in the past year, and more people are using th...
View articleIn a deal that would create the largest online loyalty marketer, MyPoints.com Inc. on Mondayacquired rival Cybergold Inc. in astock exchange deal wort...
View articleOnline jobs sites Headhunter.netInc. made CareerMosaic anoffer, and on Monday the OmnicomGroup subsidiary took the position in a $109 million merger t...
View articleThe Internet is a giant petri dish, swollen with nutrients, heated by the fast-click, nanosecond acquisitiveness of worldwide users. We're all in ther...
View articleHow can you meet the needs of your agency account people? Keep them informed, help them look smart and connected to the client, support them in unders...
View articleWe've all heard of "irrational exuberance," but there's also such a thing as irrational pessimism. There will be a shakeout, and a lot of good compani...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleBefore the web was spun, campaign management was a seat-of-the-pants affair. Reports came from the traffic department, and analysis took time. Then th...
View articleIn an effort to extend the reach of its domain name registration services,register.com Friday inked a pact with Ask Jeeves, which lets users ofthe sea...
View articleWhat do Microsoft and P.T. Barnum have in common? They both made their name, in large part, by manipulating the news media. Barnum was a master at med...
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