We enjoyed a comment from Adam Boettiger, moderator of the Internet Advertising DiscussionList , on rewards-based marketer CyberGold's recent patent o...
View articleCharles Schwab & Co. Inc. launched a print campaign focused on its ability to combine the advantages of Web investing while getting personal service a...
View articleRare Medium Inc. launched a Web site for Patrice Tanaka & Company Inc. on behalf of the Coors Brewing Company's Women's Program and the Women's Sports...
View articleCentraal Corp. said that it significantly enhanced thedatabases that make up its RealNames System . Read More...
View articleeMarketer , an online business resource,and ChannelSeven.com , a networking sourcefor Web development and advertising, said they formed a marketingall...
View article9 Net Avenue , a provider of Web hosting and Internet commerce services, named Spirals Inc. as its advertising agency of record. Read More...
View articleiXL Inc. , the Atlanta-based Internet solutionscompany, said it entered into an alliance with @radical.media to provideclients with integrated digital...
View articleNarrowline , a transaction and Internetresearch company, and NetRatings , a Web-audience measurement and research firm, formed a strategic alliance de...
View articleEnhanced Services Company Inc. said it executed a binding agreement to acquire all of the assets of Zulu-tek Inc. , owner of the former SOFTBANK Inter...
View articleDoubleClick Canada , a subsidiary of New York City-based DoubleClick Inc. , said that it isacquiring the major assets of Soussy, a Quebec-based networ...
View articleMecklermedia , "The Internet MediaCompany" said it acquired CyberAtlas.com from Web measurement firm Internet Profiles Corp. (I/Pro). Read More...
View articleOnHealth Network Co. in Seattle said thatDr. Scholl's Foot Care Products, a business unit of Schering-Plough HealthCareProducts Inc. signed on as a sp...
View articleReward-based marketer CyberGold said it received a U.S. patent for "Attention Brokerage and Orthogonal Sponsorship," giving the firm broad protection ...
View articleGTE Wireless said it is using anetwork of local newspaper Web sites aggregated by Real Media to promote GTE's new coast-to-coast coverage that uses a ...
View articleMicrosoft's Sidewalk , a group of local online consumer city guides, said that "thousands of advertisers and promotion partners" are signing up with t...
View articleDirect computer seller Micron Electronics Inc. said itwill launch a corporate advertising campaign designed to position the companyas the systems vend...
View articleInternet Advertising Bureau Chairman RichLeFurgy was tapped to lead the FAST Forward Steering Committee, anindustry-wide initiative stemming from Proc...
View articleTHINK New Ideas Inc. launched a $25million "Now You Know" worldwide advertising campaign for Oracle Corp. to support the company's effortto overtake S...
View articleNetRatings released its BannerTrack services,showing the top 10 ad banners for the week of August 9-15. Read More...
View articleThe newly formed 15 member FAST Forward Steering Committee includes ANA'sSenior Vice President Robin Webster, AAAA's Executive Vice President MikeDona...
View articleoCost-per-click ad network ValueClick announcedthe availability of VisiTrack, a new campaign testing service using a real-time statistics module. Read...
View articlePro Bono Net signed Oven Digital to create an onlinecommunity of public interest lawyers, a project aimed at enhancing legalservices for low income in...
View articleK2 Design Inc. saidMatthew de Ganon, agency co-founder,president and vice chairman, was named chief executive and chairman. Read More...
View articleWhen a giant consumer products company such as Procter & Gamble speaks, everybody in theadvertising biz listens. After all, the company is expected to...
View articleFirst Virtual Holdings Inc. , a provider of advanced messaging systems for Internet commerce, said that it signed a definitive agreement to acquire Em...
View articleUSA Technologies Inc. said thatit filed three applications with the U.S. Patent Office for its proprietary technology involving electronic commerce an...
View articleEgghead.com reportedlynamed Digital Pulp as the agency on its $10 million-plus account, formerly handled in-house. Read More...
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