As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleThere has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...
View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
View articleThere are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Read Mor...
View articleNext Glass is a data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle. How does it w...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleMobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Read More...
View articleUnited Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund hum...
View articleWant to know how smarter website communication can boost engagement and drive sales? Check out this exclusive .rising offer and get 6 months free use ...
View articleWhat does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...
View articleKicking off our interviews from the recent Digital Marketing Show, Rachel Pollard talks about getting mischievous and rocking it on social media, the ...
View articleWhile segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Read More...
View articleUnited Colours of Benetton has partnered with UN Women to create a campaign in an effort to end abuse against women. Read More...
View articleAlthough we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Read More...
View articleWhich ones do you know? In the most interesting infographic we've come across for a while, find out which brands take their names from ancient mytholo...
View articleBy combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...
View articleIn order to compete with Google and Facebook in the mobile advertising space, Apple is moving into programmatic advertising for the first time, partne...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleGoogle is running an ad-free Internet experiment that could challenge its own ad-funded business model. Read More...
View articleGetting a celebrity to endorse your products is a good idea. Take this new ad for Pine Brothers sore throat drops, which features American rapper Waka...
View articleYik Yak, officially launched in October 2013 by two recent graduates of Furman University in South Carolina, lets users anonymously post messages on a...
View articleThese seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Read More...
View articleTJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
View articleAlibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Read...
View articleIn this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...
View articleIf you were there take a look and see if you've made it into our best bits, and if you weren't, see what you have missed! Make sure you stay tuned for...
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