Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...
View articleAccording to Ad Age, The Association of National Advertisers has enlisted 30 of its members to address the prevalence of digital-ad fraud, an issue th...
View articleMarketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Re...
View articleThe advent of technology is constantly pulling consumers down a more convenient pathway, letting us shop from the comfort of our own bed sheets, or th...
View articleDavid Mitchell - the writer behind the beautifully disjointed Cloud Atlas - will release 140-character sized chunks of a new short story through Twitt...
View articleThe humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
View articleSEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring s...
View articleHeineken is letting city dwellers worldwide plan their nights out directly from Twitter using real-time location-based social activity to recommend wh...
View articleAs an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleMarketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Rea...
View articleWhen searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...
View articleAt this years San Francisco Gay Pride 2014, Burger King introduced a new burger: the Proud Whopper. Watch the Proud Whopper unwrap for the big reveal....
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleTwitter is a giant popularity contest. Here's how to win it - the scientifically proven way. Read More...
View articleNew innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...
View articleThis column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...
View articleSocial proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...
View articleIn order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development t...
View articleSocial engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right...
View articleIn today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleTotal revenue increased to £370m, with the fashion house attributing the climb to a strong consumer-demand for services such as taking orders on iPad ...
View articleAn upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...
View articleeBay, the online auction and retail brand, is reviewing its social media strategy across Europe. Read More...
View article