Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...
View articleThe tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleThe effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Read Mor...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleConsidering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleAs behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...
View articleThe demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marke...
View articleThe Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...
View articleThe social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleIt takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
View articleInvest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by ...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleAccording to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...
View articleWhat would you do to win a bar of chocolate on your commute? Shamelessly wave your hands and legs around according to Cadbury's #FreeTheJoy campaign. ...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
View articleCue the cyclical London rush-hour crush, add a giant Octopus atop a broken down truck on one of the busiest stretches of tarmac in the country - watch...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleAs subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...
View articleIt's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleGoogle is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
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