A truly heart warming video campaign answers an expectant-mother's fears about the future of her child diagnosed with Down Syndrome. Read More...
View articleThe spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...
View articleWith the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March. Read More...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleBrands are struggling to connect with users on Twitter and provide adequate customer service, with only 39% of brands with accounts responding to ques...
View articleThe ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...
View articleThe newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and whic...
View articlePremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articleMarketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionalit...
View articleWhat happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...
View articleAs with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleWill retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...
View articleSnickers Australia's new brand awareness campaign flips the misogyny of builders down under, with compliments being hurled at real-life Sheilas passin...
View articleManchester City have been crowned champions of social media, following research into the social media strategies of all the clubs in the Barclays Prem...
View articleFormer NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleDon't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...
View articleThere are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy pr...
View articleIn addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleAs younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...
View articleSmart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
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