As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...
View articleCart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...
View articleThe high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...
View articleJust as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...
View articleThere was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...
View articleThread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...
View articlePeople digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
View articleEarlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...
View articleOnly 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...
View articleThe fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experiment...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleAccording to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...
View articleChatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...
View articleMarketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleAugmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience? Read More...
View articleEfficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleKeyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO effo...
View articleThe retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavio...
View articleSome industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidat...
View articleThose of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...
View articleA successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creati...
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