In September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...
View articleBetting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that re...
View articleAs influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. Ho...
View articleIn past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tack...
View articleAt last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Nig...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleFor the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot ...
View articleAs we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...
View articleYou spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing go...
View articleSnapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending s...
View articleMobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital desig...
View articleEcommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...
View articleHow do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...
View articleOne of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleIt’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...
View articleIn four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...
View articleDespite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...
View article[social_share] Episode 6 with Nick Wilsdon Enterprise SEO and Customer Acquisition In this episode you’ll learn about the latest developments ...
View articleIt has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Co...
View articleIn theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...
View articleAs things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest featur...
View articleFilling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several dif...
View articleEcommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleThis article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what...
View articleThis is the first in a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonm...
View articleContinuous development (CD), also known as continuous improvement, is an iterative-based process typically used in the software development space. Th...
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