Modern brand communities aren’t built on follower counts – they’re engineered for belonging. From guardrails and exclusivity to co‐creation and ...
View articleSocial media success in 2025 isn’t about being everywhere, it’s about showing up where it counts. In this ClickZ coverage from the Social Commerce ...
View articleSamsonite’s David Oksman shares how a century-old brand stays relevant for Gen Z and Millennials blending heritage with innovation, AI-driven personal...
View articleAt eTail Boston, leaders from Halo Collar, SMAC Entertainment, Beachwaver, Amourprints, IKEA, MNTN, and RTB House shared actionable strategies for dri...
View articleMaryRuth’s CRO Jay Hunter and Director Catalina L share their TikTok Shop playbook at Etail Boston showing how to turn discovery into instant conversi...
View articleRetail leaders at Etail Boston shared why customer journey mapping is never done and how real-time alignment drives loyalty. Lee Arthur August 12, 202...
View articleInside the key takeaways at eTail Boston Day 1 Zihan Lyu August 12, 2025 Hi there, A big start to eTail Boston! From boardroom-level alignment be...
View articleJenna Flateman Posner explores what happens when AI moves beyond simply “creating content” and starts working as an active participant in retail opera...
View articleAt eTail Boston, senior marketing leaders unpacked the real-world challenges of cross-channel attribution, from marketplace blind spots to finance ali...
View articleAI is reshaping retail execution. Discover how leading brands use it to speed creative, clean data, and prepare for AI-native commerce. Lee Arthur Aug...
View articleJaysen Gillespie unpacks how AI is reshaping performance marketing, from first-party data to guardrails, and what it takes to measure real impact. Lee...
View articleHere’s your 24-hour guide to making it count in Boston Zihan Lyu August 10, 2025 Hi there, Tomorrow kicks off four days of unfiltered conversatio...
View articlePLUS: Why advertising still matters in a skeptical world Read More...
View articleSee what this marketing measurement platform has to say about proving impact in an AI-driven retail world. Zihan Lyu August 02, 2025 Hi there, Le...
View articlePLUS: The 5Bs framework by Dave Aaker on branding Read More...
View articleWhat’s Driving Retail’s Next Chapter at eTail Boston 2025 Zihan Lyu July 26, 2025 Hi there, Retail is heading into eTail Boston with a clear mand...
View articleWhy Calvin Klein’s return to product clarity demands smarter measurement Read More...
View articlePLUS: How CeraVe built a $2B brand by blending education and entertainment Read More...
View articleWhat to expect, what’s changed, and what’s coming to the stage this August in Boston. Zihan Lyu July 18, 2025 Hi there, eTail Boston is where&hel...
View articlePLUS: GaryVee shares the 2025 organic content strategy that actually works Read More...
View articlePLUS: The 5 top AI challenges in marketing right now Read More...
View articleWhat it really takes to drive marketing transformation Zihan Lyu July 04, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newslet...
View articleAt MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy d...
View articleJessica Myers took the MAD//Fest stage to show how The Very Group went from good to Very good. Zihan Lyu July 01, 2025 At a time when consumer attent...
View articleAt MADFest London, Rory Sutherland joined Klaviyo’s Robin Marchant to challenge modern marketing logic arguing that brands grow not by being efficient...
View articleAt MADFest London, James Thompson shared how retail brands are pushing for creative scale without sacrificing quality and why true collaboration betwe...
View articleHere’s what’s shaping Day 1 — plus your essential checklist before you hit the floor. Zihan Lyu July 01, 2025 Welcome to Unofficially MAD//Fest — the...
View articleFrom TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media be...
View article