Do you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. Read More...
View articleThe dairy goods giant aims to promote its goods through the Alley-based Web publisher, continuing a trend by retail and CPG companies to avoid banners...
View articleOnline purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-St...
View articleYahoo! Flying fowl, thundering trucks, wobbling windows... Wondrous wonder of wonders, what's with the Web? Read More...
View articleAs Web advertising becomes more intrusive with larger ads, pop-ups, DHTML executions, and expandable ads, many users resort to ad-blocking software. W...
View articleAre you a victim of the search gap? According to Danny, you could easily become one if you haven't been considering what happens to your visitors afte...
View articleHow do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...
View articleWireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleDoes your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospe...
View articleAs the retail marketer beefs up its Web offerings, it's facing new competition from hungry dot-com competitors. Read More...
View articleMarketers should consider e-commerce abandonment rates when weighing an ad campaign's effectiveness, according to a new study. Read More...
View articleThe number of Canadian small businesses connecting to the Internet seems to have leveled off, a survey by SES Research found, but online businesses ar...
View articleResponsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View articleAOL nabs in-store deals and inclusion in the computer retailer's offline advertising through the alliance. Read More...
View articleDespite what many information architects believe, good navigation schemes have little to do with prospects' recall ability. Instead, what's at work is...
View articleThe worldwide market for Web hosting remains huge, especially when you consider that most companies do not have a Web site or are not properly equippe...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleRemember Maslow's Hierarchy of Needs from psychology class? Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your em...
View articleWant to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales ...
View articleWhat do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an aff...
View articleAgencies -- traditional or interactive -- build brands. Brands that succeed have marketing strategies that weave together online and offline efforts, ...
View articleYour campaign might LOOK strong enough to pull in scads of prospects and turn them into paying customers. But is it really? Maybe it's time to suss ou...
View articleBusinesses have one big advantage over organisms in an evolutionary scenario -- they can both learn from experience and acquire new traits over time. ...
View articleThe online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral news...
View articleThe acquisition of Zooba.com will beef up the media giant's bookclub marketing efforts. Read More...
View articleThe industry leader is the latest to come out with statisticssupporting online advertising's branding potential. Read More...
View articleCorrelation is the engine under the hood of many market- research methods. According to Michael, knowing its proper uses and limitations will improve ...
View articleInteractive television will grow at a rate of 83 percent annually through 2005, found Jupiter Media Metrix. But a closer look at an iTV market high on...
View article