So you lost your dot-com job. What to do now? Well, once you get tired of wringing your hands and the baristas won't float you any more half-caf caram...
View articleAs some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the p...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleThe online advertising sector is not all that bad -- and actually could be getting better -- according to a report from Nielsen//NetRatings' AdSpectru...
View articleFor market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...
View articleIt's a major win for the Alley-based Web shop, which will create a new identity for company and seek to brand the network's on-air programming. Read M...
View articleMost Web sites look like index pages from the New York Stock Exchange. Soon, though, women will be making their mark, and the male-dominated view of c...
View articleB2B Internet commerce in the Asia/Pacific region reached $96.8 billion in 2000, which was 22 percent of the worldwide total of $433.3 billion, accordi...
View articleHow do you know your search engine optimization campaign is a winner? According to Newell, generate compelling and useful keywords and key phrases, an...
View articleA new Nielsen//Netratings report lends some optimism to the year'soutlook for online advertising, as traditional advertisers bought moreimpressions th...
View articleThe network will hype its schedule to the "Dawson's Creek" set using viral marketing and thin apps. Read More...
View articleLocal area networks are increasingly going wireless, and not just at the office. Sales of wireless home networking gear helped the home network market...
View articleThe privacy group is teaming with a commercial spam blocker to intensify monitoring of the licensees of its "trustmark" seal. Read More...
View articleIt's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...
View articleHmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...
View articleThe Raleigh, N.C.-based firm says that while its new offering can't target ads to specific users, it's attracting traditional advertisers to the Web. ...
View articleHow is working in new digital media like running naked in the dark? You know what you're doing (or think you do), but not many others do. Bruno's here...
View articleDoubleClick officially launched its research unit, repackaging existing research products to appeal to agencies and traditional clients. Read More...
View article"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleKorea leads the world in broadband usage, according to data from 11 countries compiled by NetValue, followed by the United States. France has the high...
View articleThere's yet another study that attempts to classify Internet users by putting them into categories. This time, the study is by Booz-Allen & Hamilton a...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleEmail is cheap, ubiquitous, and dangerous enough to highlight the need for organizations to change the way they manage their marketing processes. Read...
View articleDigital Pulp lands new clients; Real Media weathers "Storm of the Century;" Search Engine Optimizer gives guarantees. Read More...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleThe road to dot-com hell is paved with what once seemed like good ideas. The Cult of Stickiness has built its temple with the same stuff that that roa...
View articleIf you're in the IT business, you know what the market slowdown has meant: Cool technologies are just sitting around collecting dust. But there are cu...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
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