Building trust is crucial to the success of a small online business and even more so when cross-border customers enter the picture. Want to make the w...
View articleMultimedia applications are quickly becoming more common, and web users are becoming accustomed to these offerings. Marketers must not only integrate ...
View articleNothing in the world of marketing may be more amorphous than the concept of research, but one thing is clear: The idea is to provide information to cr...
View articleIn many ways, the pay-for-performance model makes good sense for the networks. It's certainly easier to sell these days than a CPM model. But how good...
View articleSure, the Internet's revolutionized marketing. But innovation doesn't guarantee success. A badly managed e- marketing campaign can cost more and achie...
View articleThe Internet hype may have died, but the Internet is alive and well. The real world and the virtual world now actually intersect, and real-world compa...
View articleNetworks aren't the only alternative to dealing with dozens of sites to make a buy. There are also site-specific rep firms. And though they focus on f...
View articleThe future of software delivery is via the Internet. Web-based applications offer many advantages. Check out some of the online apps designed to keep ...
View articleHow do agencies adjust the media mix of an ad campaign? Tig counts the ways to determine how much spending goes to which medium, taking into account t...
View articleDo you truly know enough about the dynamics of affiliate marketing to be a great teacher? Maybe it's time to find out. Read More...
View articleYour content matters. Your marketing materials -- from online catalogs to web copy and graphics -- are critical for establishing corporate brand and b...
View articleIn this dot-com fallout period, there is pressure to produce revenues and results now, as well as building broad, long-term partnerships with advertis...
View articleEven if you've loved a start-up and lost, the only way you'll know the successes from the failures is to stay on board. Read More...
View articlePlain-text versus HTML and rich media email. It's an ongoing debate. Sure, sometimes plain-text delivery is best. But sometimes it pays to be rich. Re...
View articleThe besieged i-shop announced a new president and chief executive with experience in the banking world, in the wake of significant layoffs and restruc...
View articleHow many consumers are interested in interactive TV? CTAM says the number approaches 80 percent of digital cable TV subscribers, many of whom already ...
View articleThe holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need pe...
View articleSeeking to build standards for its industry-leading Flash products, Macromedia forms an advertising alliance. Read More...
View articleMany marketing departments and service providers are still trying to digest the web. Convergence will only add more options to the menu. Are you ready...
View articleDoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, ...
View articleIn a year when accountability has made a comeback, there's no time like the present to start measuring. If you don't, you won't know if you measure up...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions a...
View articleThe next time you think the Internet just isn't worth it, think about Tibor Ruczui and all his hard work in this medium. Find out how you, too, are ma...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleIf you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleThe penetration of home PCs in Europe will gradually level out toward 2005, with a compound annual growth rate of 7 percent, according to a report by ...
View articleElectronic business-to-business sales will reach more than $5.2 trillion in 2004 through several different channels, according to Giga Information Gro...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
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